Prosu Media Producties

FROM QUALITATIVE MEDIA REACH TO DEMONSTRABLE RESULTS

1. DETERMINING THE TARGET GROUP
Who do you want to reach? The contractor, dairy farmer, arable farmer, poultry farmer, pig farmer or the entire agricultural sector?
2. CREATE RANGE
Which channel or channels will create your reach? Do you want to use online or offline channels? Think of trade journals, news sites, newsletters or social media.

2. CREATE RANGE
3. ANALYZING BEHAVIOR
Give user face
What characteristics or properties of the user do you want to analyze? Think of the main activity of the farmer, age, number of cattle, etc.
4. MONITOR CAMPAIGN
We monitor your campaign and look at the follow-up actions of your campaign together with you. Think, for example, of dairy farmers with more than 100 dairy cows and who have viewed your article for more than 1 minute.

(you can now proceed to step 5 or start again at step 1)

4. MONITOR CAMPAIGN
5. POSSIBLE: TARGETED FOLLOW-UP
Together with you, we will give targeted follow-up to the right user. Think of a telephone follow-up, a postal mailing, an e-mailing, etc.
6. APPOINTMENT
The goal has been achieved and appointments have been scheduled with most relevant users. We hope that you can now welcome these users as customers!

6. APPOINTMENT

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1. DETERMINING THE TARGET GROUP