It is becoming increasingly important to make optimal use of your marketing budget. Showing an ad online to all visitors to a website can be a goal, but does not align with everyone’s marketing objective. With contextual advertising, also known as contextual targeting, you respond to this. There is no more ‘waste’ and your click-through rate will improve!
Contextual advertising is a way of advertising in which the content of a page is leading. In other words, an advertisement is no longer shown on the basis of who comes first, who comes first or on the basis of existing personal data. Contextual advertising ensures that an advertisement is only shown if it matches the information shared on the page.
Do you have a product that relates to neonicotinoids, harvesters, irrigation, sprayers, aphids, or so on. Then from now on you can only show your ad with a message that deals with this topic. This way you reach arable farming even more specifically!
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