Akkerbouwkrant

The Akkerbouwkrant is published six times a year with an in-depth theme. The Arable Newspaper is semi-editorial and brings positive articles from the market. With various reports and practical experiences, the arable farmer speaks. The print edition of the Akkerbouwkrant is supported by a news site that posts daily.

Would you like to view the latest edition of De Akkerbouwkrant? Click here!

Circulation and target group Akkerbouwkrant

edition
Akkerbouwkrant

11.150

Print

6.500

NL Arable farmers (30 ha+)

1.500

VL Arable farmers (25 ha+)

2.350

WAL Arable farmers (30 ha+)

500

Contractors in arable farming

800

Periphery/Agribusiness

Publication dates Akkerbouwkrant

Release dateFocus onDelivery date
NL + VL: 2021-02-26Out of the starting blocks
Sowing & Planting, Start fertilization, Vital soil, plant resilience,
own processing, conversion
NL + VL: 2021-02-05
NL + VL: 2021-04-16
WAL: 2021-04-23
Crop optimization
Irrigation, Conventional and biological crop protection, spraying technology, precision fertilization, open-field vegetables
NL + VL: 2021-03-26
WAL: 2021-04-02
NL + VL: 2021-06-25Pre-Harvest
Update test fields, precision agriculture, special crops, logistics,
field demonstrations, harvest-ready maintenance, tyre selection
NL + VL: 2021-06-04
NL + VL: 2021-08-27
WAL: 2021-08-31
Harvest number
Trimming, harvesting technology, soil improvement, after-cultivation, green fertilizers, grain sowing, personnel, training
NL + VL: 2021-08-06
WAL: 2021-08-06
NL + VL: 2021-10-29
WAL: 2021-11-05
Crop results
Cultivation reulates 2020, Preview Agritechnica and Variety Presentations, Storage, Fuel, P&O, Ploughs/ Spitting/NKG, New construction, Open days
NL + VL: 2021-10-08
WAL: 2021-10-02
NL + VL: 2021-12-03Business Development/Strategy
Marketing strategy, cultivation plan, variety selection, outlook Agribex, machinery (investments, maintenance), chain concepts, energy transition
NL + VL: 12-11-2021

Rates Akkerbouwkrant

formatStanding/verticalLandscape/horizontalPrice NetherlandsPrice FlandersPrice Wallonia
Reportage (by our editors)260 x 395 mm (BxH)€ 1.975,-€ 995,-€ 1.485,-
1/1 page260 x 395 mm (BxH)€ 1.750,-€ 875,-€ 1.315,-
Rear cover260 x 395 mm (BxH)€ 2.100,-€ 1.050,-€ 1.575,-
1/2 page127 x 395 mm (BxH)260 x 194 mm (BxH)€ 1.095,-€ 550,-€ 825,-
1/4 page127 x 194 mm (BxH)260 x 93.5 mm (BxH)€ 625,-€ 315,-€ 475,-
1/8 page127 x 93.5 mm (BxH)€ 358,-€ 180,-€ 275,-
Advertorial€ 1.250,-€ 625,-€ 950,-
AttachOn requestOn requestOn request

NEW: Product Presentation Package

Product Presentation Package

Presentation (€5,000 value)

purpose

Report/ section (max 2/1 page) Branding
Presentation video (1 to 2 min) Branding
Ads (2 x half page) Branding

Exposure (€2,000 value)

Publication website, newsletter, social media (1 placement) + 2 banners in the newsletter. Findable on the internet
Facebook pixel retargetting Gauge level of interest
Analysis of online behaviour / delivery leads Analyzing and delivering interesting readers (max 50)

Offer NL/BE

€5,250

Offer NL

€4,500

Sub-packages in consultation

Advertising forms Akkerbouwkrant

Mirror: 260 x 395 mm (BxH)
Paper: 60 gr. Superbright ISO 83
Delivery: High resolution certified pdf
Images: 300 dpi CMYK
Mention: Advertiser name, title,
edition/outcome date
Delivery address: Traffic@mixcom.nl

Trade fair promotion or your product in the picture on a 1/1 page

• Editorial page (1/1 page)
• online transfer (website, newsletter and social media)
• 2x banner in Akkerbouwbedrijf

For € 1.995,- (ex. VAT)

Website Akkerbouwbedrijf.nl

On Akkerbouwbedrijf.nl we post daily press releases, photo reports, product news and promotional actions to provide the arable farmer with up-to-date news and developments within the sector. View all online promotion options on the right.

52.616

Page views by month

19.823

Users per month

01:22

Average time on page

arable farm website

Website Akkerbouwbedrijf.be

On Akkerbouwbedrijf.be we post daily press releases, photo reports, product news and promotional actions to provide the arable farmer with up-to-date news and developments within the sector. View all online promotion options on the right.

Specifications and rates Akkerbouwbedrijf.nl and Akkerbouwbedrijf.be

websiteSpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 50,-€ 325,-
2) Desktop CTA right next to article
on mobile under article
on request€ 40,-€ 250,-
3) Desktop extended banner 300 x 600 pixels (JPG/GIF)€ 45,-€ 300,-
4) Banner300 x 250 pixels (JPG/GIF)€ 40,-€ 225,-
5) Sponsored content€ 45,-€ 275,-
Response page incl. advertorial€ 175,-
Site takeoverPrice on requestPrice on request
Floor-adPrice on requestPrice on request
Leaderboard XLPrice on requestPrice on request

Advertorial guideline website Akkerbouwbedrijf

title: Max. 60 characters incl. Spaces
Main image: 1000 x 666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000 x 666 pixels, JPG) + caption
If video reportage: Youtube URL
or MP4 video
Text: minus. 250 words incl. left

Newsletter Akkerbouwbedrijf

Every Thursday, arable farmers receive a newsletter called Akkerbouwbedrijf. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.

13.592

Arable farmers receive our newsletter

10.434

Dutch newsletter

3.158

Belgian newsletter

Rates newsletter Akkerbouwbedrijf (NL)

E-newsletterPrice 1xPrice 4x
1) Advertorial (website, newsletter and social media)€ 375,-€ 1.125,-
Advertorial with external link€ 325,-€ 975,-
2) Super banner€ 275,-€ 825,-

Rates newsletter Akkerbouwbedrijf (BE)

E-newsletterPrice 1xPrice 4x
1) Advertorial (website, newsletter and social media)€ 230-€ 690,-
Advertorial with external link€ 200,-€ 600,-
2) Super banner€ 165,-€ 495,-

Directive e-newsletter Akkerbouwbedrijf

Title: Max. 60 characters incl. spaces
Image: 241 x 160 pixels max. 100kb (JPG)
Text: Max. 35 words / 255 characters incl. Spaces
Banner: 468 x 250 pixels (JPG)

Social Media Akkerbouwbedrijf

The arable farmers can also be reached via Facebook and Twitter. Akkerbouwbedrijf has its own social media channels that are used to spread news, but also to promote.

Social Media rates Akkerbouwbedrijf

Social mediaPrice 1xPrice 4x
Default placement on timeline€ 120,-€ 360,-
Campaign management advertisement Facebook & Instagram€ 250,- per month
Targeting interestsOn request
Targeting email addresses target groupOn request
Targeting Facebook PixelOn request

NEW IN 2021

MORE TARGETED ADVERTISING

It is becoming increasingly important to make optimal use of your marketing budget. Showing an ad online to all visitors to a website can be a goal, but does not align with everyone’s marketing objective. With contextual advertising, also known as contextual targeting, you respond to this. There is no more ‘waste’ and your click-through rate will improve!

Contextual advertising is a way of advertising in which the content of a page is leading. In other words, an advertisement is no longer shown on the basis of who comes first, who comes first or on the basis of existing personal data. Contextual advertising ensures that an advertisement is only shown if it matches the information shared on the page.

Do you have a product that relates to neonicotinoids, harvesters, irrigation, sprayers, aphids, or so on. Then from now on you can only show your ad with a message that deals with this topic. This way you reach arable farming even more specifically!

Click here for more information about our new online theme pages

MORE TARGETED ADVERTISING

TRADE PARTNER PAGES

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Click here for more information about our specialist pages

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