NL Arable farmers (30 ha+)
VL Arable farmers (25 ha+)
WAL Arable farmers (30 ha+)
Contractors in arable farming
Periphery/Agribusiness
| Release date | Focus on | Delivery date |
|---|---|---|
| NL + VL: 2021-02-26 | Out of the starting blocks Sowing & Planting, Start fertilization, Vital soil, plant resilience, own processing, conversion | NL + VL: 2021-02-05 |
| NL + VL: 2021-04-16 WAL: 2021-04-23 | Crop optimization Irrigation, Conventional and biological crop protection, spraying technology, precision fertilization, open-field vegetables | NL + VL: 2021-03-26 WAL: 2021-04-02 |
| NL + VL: 2021-06-25 | Pre-Harvest Update test fields, precision agriculture, special crops, logistics, field demonstrations, harvest-ready maintenance, tyre selection | NL + VL: 2021-06-04 |
| NL + VL: 2021-08-27 WAL: 2021-08-31 | Harvest number Trimming, harvesting technology, soil improvement, after-cultivation, green fertilizers, grain sowing, personnel, training | NL + VL: 2021-08-06 WAL: 2021-08-06 |
| NL + VL: 2021-10-29 WAL: 2021-11-05 | Crop results Cultivation reulates 2020, Preview Agritechnica and Variety Presentations, Storage, Fuel, P&O, Ploughs/ Spitting/NKG, New construction, Open days | NL + VL: 2021-10-08 WAL: 2021-10-02 |
| NL + VL: 2021-12-03 | Business Development/Strategy Marketing strategy, cultivation plan, variety selection, outlook Agribex, machinery (investments, maintenance), chain concepts, energy transition | NL + VL: 12-11-2021 |
| format | Standing/vertical | Landscape/horizontal | Price Netherlands | Price Flanders | Price Wallonia |
|---|---|---|---|---|---|
| Reportage (by our editors) | 260 x 395 mm (BxH) | € 1.975,- | € 995,- | € 1.485,- | |
| 1/1 page | 260 x 395 mm (BxH) | € 1.750,- | € 875,- | € 1.315,- | |
| Rear cover | 260 x 395 mm (BxH) | € 2.100,- | € 1.050,- | € 1.575,- | |
| 1/2 page | 127 x 395 mm (BxH) | 260 x 194 mm (BxH) | € 1.095,- | € 550,- | € 825,- |
| 1/4 page | 127 x 194 mm (BxH) | 260 x 93.5 mm (BxH) | € 625,- | € 315,- | € 475,- |
| 1/8 page | 127 x 93.5 mm (BxH) | € 358,- | € 180,- | € 275,- | |
| Advertorial | € 1.250,- | € 625,- | € 950,- | ||
| Attach | On request | On request | On request |
Product Presentation Package |
|
Presentation (€5,000 value) |
purpose |
| Report/ section (max 2/1 page) | Branding |
| Presentation video (1 to 2 min) | Branding |
| Ads (2 x half page) | Branding |
Exposure (€2,000 value) |
|
| Publication website, newsletter, social media (1 placement) + 2 banners in the newsletter. | Findable on the internet |
| Facebook pixel retargetting | Gauge level of interest |
| Analysis of online behaviour / delivery leads | Analyzing and delivering interesting readers (max 50) |
Offer NL/BE |
€5,250 |
Offer NL |
€4,500 |
| Sub-packages in consultation |
Mirror: 260 x 395 mm (BxH)
Paper: 60 gr. Superbright ISO 83
Delivery: High resolution certified pdf
Images: 300 dpi CMYK
Mention: Advertiser name, title,
edition/outcome dateDelivery address: Traffic@mixcom.nl
• Editorial page (1/1 page)
• online transfer (website, newsletter and social media)
• 2x banner in Akkerbouwbedrijf
For € 1.995,- (ex. VAT)
On Akkerbouwbedrijf.nl we post daily press releases, photo reports, product news and promotional actions to provide the arable farmer with up-to-date news and developments within the sector. View all online promotion options on the right.
Page views by month
Users per month
Average time on page
On Akkerbouwbedrijf.be we post daily press releases, photo reports, product news and promotional actions to provide the arable farmer with up-to-date news and developments within the sector. View all online promotion options on the right.
| website | Specifications | CPM theme | Price/week |
|---|---|---|---|
| 1) Leaderboard | 728 x 90 / 320 x 100 pixels (JPG/GIF) | € 50,- | € 325,- |
| 2) Desktop CTA right next to article on mobile under article | on request | € 40,- | € 250,- |
| 3) Desktop extended banner | 300 x 600 pixels (JPG/GIF) | € 45,- | € 300,- |
| 4) Banner | 300 x 250 pixels (JPG/GIF) | € 40,- | € 225,- |
| 5) Sponsored content | € 45,- | € 275,- | |
| Response page incl. advertorial | € 175,- | ||
| Site takeover | Price on request | Price on request | |
| Floor-ad | Price on request | Price on request | |
| Leaderboard XL | Price on request | Price on request |
title: Max. 60 characters incl. Spaces
Main image: 1000 x 666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000 x 666 pixels, JPG) + caption
If video reportage: Youtube URL
or MP4 videoText: minus. 250 words incl. left
Every Thursday, arable farmers receive a newsletter called Akkerbouwbedrijf. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.
Arable farmers receive our newsletter
Dutch newsletter
Belgian newsletter
| E-newsletter | Price 1x | Price 4x |
|---|---|---|
| 1) Advertorial (website, newsletter and social media) | € 375,- | € 1.125,- |
| Advertorial with external link | € 325,- | € 975,- |
| 2) Super banner | € 275,- | € 825,- |
| E-newsletter | Price 1x | Price 4x |
|---|---|---|
| 1) Advertorial (website, newsletter and social media) | € 230- | € 690,- |
| Advertorial with external link | € 200,- | € 600,- |
| 2) Super banner | € 165,- | € 495,- |
Title: Max. 60 characters incl. spaces
Image: 241 x 160 pixels max. 100kb (JPG)
Text: Max. 35 words / 255 characters incl. Spaces
Banner: 468 x 250 pixels (JPG)
The arable farmers can also be reached via Facebook and Twitter. Akkerbouwbedrijf has its own social media channels that are used to spread news, but also to promote.
| Social media | Price 1x | Price 4x |
|---|---|---|
| Default placement on timeline | € 120,- | € 360,- |
| Campaign management advertisement Facebook & Instagram | € 250,- per month | |
| Targeting interests | On request | |
| Targeting email addresses target group | On request | |
| Targeting Facebook Pixel | On request |
It is becoming increasingly important to make optimal use of your marketing budget. Showing an ad online to all visitors to a website can be a goal, but does not align with everyone’s marketing objective. With contextual advertising, also known as contextual targeting, you respond to this. There is no more ‘waste’ and your click-through rate will improve!
Contextual advertising is a way of advertising in which the content of a page is leading. In other words, an advertisement is no longer shown on the basis of who comes first, who comes first or on the basis of existing personal data. Contextual advertising ensures that an advertisement is only shown if it matches the information shared on the page.
Do you have a product that relates to neonicotinoids, harvesters, irrigation, sprayers, aphids, or so on. Then from now on you can only show your ad with a message that deals with this topic. This way you reach arable farming even more specifically!
Click here for more information about our new online theme pages
Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.
Social Media Akkerbouwbedrijf