Poultry farmers in the Netherlands
Poultry farmers Flanders
De Pluimveekrant is published five times a year in the Netherlands and Belgium. Each edition focuses on a current topic. In addition, with various reports and practical experiences, the poultry farmer speaks
| Release date* | Themes and fairs | Delivery date |
|---|---|---|
| 10-02-2023 | Stalklimaat Dutch Poultry Expo (14 & 15 Feb.) | 20-01-2023 |
| 21-04-2023 | Food and drinking water | 31-03-2023 |
| 30-06-2023 | Sustainability and recycling | 09-06-2023 |
| 15-09-2023 | Health and prevention | 25-08-2023 |
| 01-12-2023 | Barn equipment | 10-11-2023 |
Reach all poultry farmers and stakeholders. Take advantage of our combination discount and reach all poultry farmers and service providers in the Netherlands and Belgium in an economical way
| Format | Netherlands | Flanders | Netherlands + Belgium Combination |
|---|---|---|---|
| Reportage (by our editors) | € 1.700,- | € 825,- | € 2.000,- |
| 1/1 page (265 x 391) | € 1.875,- | € 700,- | € 2.060,- |
| 1/2 page (130 x 391 or 265 x 193) | € 1.125,- | € 420,- | € 1.235,- |
| 1/4 page (130 x 193 or 265 x 94) | € 565,- | € 210,- | € 620,- |
| 1/8 pagina (13 0x 94) | € 375,- | € 140,- | € 410,- |
| Back cover (265 x 391) | € 2.250,- | € 840,- | € 2.470,- |
| Advertorial 1/1 (265 x 391) | € 1.400,- | € 525,- | € 1.540,- |
| Insert | On request | On request | On request |
Mirror: 260 x 395 mm (BxH)
Paper: 60 gr. Superbright ISO 83
Delivery: High resolution certified pdf
Images: 300 dpi CMYK
Mention:Advertiser’s name, title, edition/outcome date
Delivery address: attn. Gonda Hoekman, advertenties@prosu.nl
We publish daily press releases, photo reports, product news and promotional campaigns to provide the poultry farmer with current news and developments within the sector.
Page views per week
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Users per week
| Description website/price per week | Specifications | Netherlands | Belgium | Netherlands + Belgium Combination |
|---|---|---|---|---|
| A) Leaderboard | 728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF) | € 265,- | € 265,- | € 375,- |
| B) Rectangle banner | 300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF) | € 185,- | € 185,- | € 260,- |
| C) Half page banner (desktop) + rectangle banner (mobile) | 300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF) | € 250,- | € 250,- | € 350,- |
| D) Sponsored content | 1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG) Title: 30 characters* Teaser: 100 characters* Button: 20 characters* Landing page URL *Incl. Spaces | € 335,- | € 335,- | € 470,- |
| E) NEW: Floor-ad (desktop) + Interscroller (mobile) | Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop) Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF) | € 360,- | € 360,- | € 505,- |
| Leaderboard XL | 970 x 90 pixels (JPG/GIF) | € 290,- | € 290,- | € 405,- |
| Site takeover | 160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF) 320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF) | € 665,- | € 665,- | € 930,- |
Title: Max. 60 characters incl. Spaces
Main image: 1000 x 666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000 x 666 pixels, JPG) + caption
If video reportage: Youtube URL
or MP4 videoText: minimal. 250 words incl. left
The poultry farmers receive a newsletter every Thursday called Pluimveebedrijf. The newsletter reaches a large part of the poultry farmers due to the link with the National Agricultural Database.
Opening rate*
Receivers
Thursday*
Opening rate*
Receivers
Thursday*
*The opening rate is in practice higher due to privacy settings of the readers.
*Occasionally, the release date may vary.
| Definition | Specifications | Netherlands | Belgium | Netherlands + Belgium Combination |
|---|---|---|---|---|
| A) Advertorial (website, newsletter and social media) | See advertorial guidelines newsletter | € 250,- | € 160,- | € 285,- |
| Advertorial (Website with response form, newsletter and social media) | See advertorial guidelines newsletter | € 300,- | € 200,- | € 350,- |
| Advertorial with external link | See advertorial guidelines newsletter | € 210,- | € 135,- | € 240,- |
| B) Banner newsletter | 468 x 250 pixels (JPG) | € 170,- | € 105,- | € 190,- |
Title: Max. 60 characters incl. spaces
Image: 241 x 160 pixels max. 100kb (JPG)
Text: Max. 35 words / 255 characters incl. Spaces
Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.
| Rates partner packages | Online | Multimediaal | Complete |
|---|---|---|---|
| Netherlands | € 5.250,- | € 7.500,- | € 8.500,- |
| Flanders | € 3.750,- | € 4.250,- | € 4.750,- |
Social Media Pluimveebedrijf Netherlands and Belgium
Poultry farmers can also be reached via Facebook, Twitter, Instagram and LinkedIn. The Pluimveebedrijf has its own social media channels that are used to spread news, but also to bring promotions to the attention.
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Likes
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Followers
Connections
Social Media rates Pluimveebedrijf The Netherlands and Belgium
Advertorial guideline social media
For most ads, the best image size to upload is at least 1080 x 1080 pixels (Ratio 1.91 to 1:1).