• TERRA

    trade journal for earthmoving, road construction and recycling

TERRA magazine

Trade magazine Terra is a leading magazine in the field of earthmoving, recycling and yard transport in Belgium. It
describes various sections to inform entrepreneurs, contractors and drivers in the construction sector with developments and opportunities.

Trade journal Terra is published four times in Belgium. The journal has a different theme for each edition. It describes a mix of
current affairs, firsts and tests. In addition, Terra describes the developments and opportunities for entrepreneurs with reports.

Terra magazine circulation & target group The Netherlands and Belgium

2.450

Flanders

1.500

Wallonia

Trade journal Terra - trade journal for earthmoving, recycling and yard transport in Belgium

TOTAL

3.950

Print

Release date TERRA Flanders

Release date*Topics and fairsDelivery date
03-03-2023Maintenance10-02-2023
19-05-2023Durability
TKD		28-04-2023
25-08-2023Matexpo
Matexpo (6 t/m 10 sept.)		04-08-2023
10-11-2023Tires20-10-2023

Release date TERRA Wallonia

Release date*Topics and fairsDelivery date
10-03-2023Maintenance17-02-2023
26-05-2023Durability
TKD		05-05-2023
01-09-2023Matexpo
Matexpo (6 t/m 10 sept.)		11-08-2023
17-11-2023Tires27-10-2022

* Occasionally the release date may differ.

Rates

FormatFlandersWalloniaBelgium combination
1/1/ page (220 x 297)€ 1.100,-€ 1.100,-€ 1.750,-
1/2 page (92.5 x 268 or 190 x 132)€ 660,-€ 660,-€ 1.050,-
1/3 page (60 x 268 or 190 x 86)€ 440,-€ 440,-€ 705,-
1/4 page (92.5 x 132 or 190 x 63.5)€ 330,-€ 330,-€ 530,-
1/6 page (58 x 132 or 125 x 63,5)€ 240,-€ 240,-€ 385,-
1/8 page (92,5 x 63,5)€ 210,-€ 210,-€ 335,-
1/12 page (60 x 63,5)€ 175,-€ 175,-€ 280,-
Inner cover (220 x 297)€ 1.265,-€ 1.265,-€ 2.025,-
Rear cover (220 x 297)€ 1.320,-€ 1.320,-€ 2.110,-
Advertorial excl. text production 1/1 (190 x 268) € 825,-€ 825,-€ 1.320,-
Advertorial spread excl. text production 2/1 (440 x 297)€ 1.240,-€ 1.240,-€ 1.985,-
InsertOn requestOn requestOn request

Website TERRA

On terramag.be we publish press releases, photo reports, product news and promotional actions on a daily basis.

On Terramag.be
349

Users per week on the website

626

Page views per week on the website

On Fr.Terramag.be
97

Users per week on the website

158

Page views per week on the website

Website Terra, the Belgian trade journal for earthmoving, recycling and site transport

Specifications and rates website

Description website/price per weekSpecificationsBelgium
A) Leaderboard728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF)€ 250,-
B) Rectangle banner300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF)€ 185,-
C) Half page banner (desktop) + rectangle banner (mobile)300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF)€ 250,-
D) Sponsored content 1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG)
Title: 30 characters*
Teaser: 100 characters*
Button: 20 characters*
Landing page URL
*Incl. Spaces		€ 335,-
E) NEW: Floor-ad (desktop) + Interscroller (mobile)Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop)
Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF)		€ 360,-
Leaderboard XL970 x 90 pixels (JPG/GIF)€ 290,-
Site takeover160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF)
320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF)		€ 665,-

Advertorial guideline website

Title: Max. 60 characters incl. Spaces
Main image: 1000 x 666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000 x 666 pixels, JPG) + caption
If video reportage: Youtube URL
or MP4 videoText: minimal. 250 words incl. left

Newsletter TERRA

Terra newsletter - Sign up for the latest news for earthmoving, recycling and yard transport in Belgium
Flanders
27,2%

Opening rate*

3.515

Receivers

Shipping time

Thursday

Wallonia
23,9%

Opening rate*

1.033

Receivers

Shipping time

Thursday

*The opening rate is higher in practice due to privacy settings of the readers

Newsletter rates

DefinitionSpecificationsBelgium
A) Advertorial (website,
newsletter and social media)		See advertorial guidelines newsletter€ 320,-
Advertorial (website with response form, newsletter and social media)See advertorial guidelines newsletter€ 375,-
Advertorial with external linkSee advertorial guidelines newsletter€ 265,-
B) Banner newsletter468 x 250 pixels (JPG)€ 215,-

Advertorial guideline newsletter

Title: Max. 60 characters incl. spaces
Image: 241 x 160 pixels max. 100kb (JPG)
Text: Max. 35 words / 255 characters incl. Spaces

Social Media TERRA

The recipients can also be reached via Facebook, Instagram and YouTube. TERRA has its own social media channels that are used to spread news, but also to promote. Rates are on request.

5.852

Facebook

2.488

Followers

478

Followers

Social MediaBelgium
Default timeline placement€ 160,-
Campaign management advertisement€ 295,-
Targeting interestsOn request
Targeting email addresses target groupOn request
Targeting Facebook-pixelOn request

Terra Trade Partner Page

As a partner, you will benefit from a large sector-specific reach in the earthmoving, recycling and site transport sector for a year. We combine all your knowledge and innovations. Zo maakt de machinist op een overzichtelijke wijze kennis met uw dienstverleningen en/of producten.

Rates partner packagesOnlineMultimediaalComplete
Flanders€ 3.750,-€ 4.750,-€ 5.750,-
Wallonia€ 2.750,-€ 3.750,-€ 4.750,-
More about professional partners
Specialist partner Terra

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