Journal Melkveebedrijf and Lait&Elevage (NL&BE)

Journal Melkveebedrijf deals with all aspects of dairy farming with an independent and often surprising perspective. The journal appears eleven times a year and each issue has one topic at the center which is discussed in the focus article.

Vakblad Melkveebedrijf (NL)
Dairy farm (NL)

JOURNAL

MELKVEEBEDRIJF

(NL)

11.000

receivers

More than 75% of recipients have more than 50 dairy cows.

JOURNAL

MELKVEEBEDRIJF

(BE)

4.750

receivers

JOURNAL

LAIT & ELEVAGE

(BE)

3.050

receivers

Rates journal Melkveebedrijf (NL/BE)

Size (mm)NetherlandsFlandersNetherlands + Flanders
1/1 (220 x 297)€ 2.440,-€ 2.130,-€ 3.200,-
1/2 (90 x 262) or (184 x 128)€ 1.465,-€ 1.305,-€ 1.940,-
1/3 (58 x 262) or (184 x 84)€ 970,-€ 840,-€ 1.270,-
1/4 (90 x 128) or (43 x 262) or (184 x 61)€ 730,-€ 680,-€ 990,-
1/6 (58 x 128) or (121 x 61)€ 535,-€ 465,-€ 700,-
1/12 (58 x 61)€ 390,-€ 335,-€ 510,-
Inner cover (220 x 297)€ 2.800,-€ 2.490,-€ 3.700,-
Rear cover (220 x 297)€ 2.930,-€ 2.595,-€ 3.870,-
Advertorial excl. text production 1/1€ 1.830,-€ 1.590,-€ 2.390,-
Spread 2/1€ 3.415,-€ 2.980,-€ 4.480,-
AttachOn requestOn requestOn request

Rates journal Lait&Elevage

Size (mm)WalloniaBelgiumBenelux
1/1 (220 x 297)€ 2.130,-€ 2.970,-€ 4.000,-
1/2 (90 x 262) or (184 x 128)€ 1.305,-€ 1.830,-€ 2.440,-
1/3 (58 x 262) or (184 x 84)€ 840,-€ 1.180,-€ 1.590,-
1/4 (90 x 128) or (43 x 262) or (184 x 61)€ 680,-€ 950,-€ 1.250,-
1/6 (58 x 128) or (121 x 61)€ 465,-€ 650,-€ 880,-
1/12 (58 x 61)€ 335,-€ 470,-€ 630,-
Inner cover (220 x 297)€ 2.490,-€ 3.490,-€ 4.660,-
Rear cover (220 x 297)€ 2.595,-€ 3.630,-€ 4.870,-
Advertorial excl. text production 1/1€ 1.590,-€ 2.220,-€ 3.000,-
Spread 2/1€ 2.980,-€ 4.170,-€ 5.620,-
AttachOn requestOn requestOn request

Publication dates Melkveebedrijf (NL/BE)

Release dateTrade fair datesDelivery date
08-01-2021Agriculture Trade Fair Groningen | Biobeurs Zwolle18-12-2020
05-02-2021Agricultural days western Netherlands15-01-2021
12-03-202119-02-2021
09-04-202119-03-2021
14-05-202123-04-2021
11-06-2021Foire de Libramont21-05-2021
09-07-2021Agricultural trade days Eastern Netherlands18-06-2021
10-09-2021Agricultural trade days southern Netherlands and Belgium20-08-2021
15-10-2021RMV Hardenberg24-09-2021
19-11-2021RMV Gorinchem | Agribex Brussels | Agricultural fair Leeuwarden | AgroTechnics Assen29-10-2021
10-12-202119-11-2021

Appearance dates Lait&Elevage

Release dateTrade fair datesDelivery date
29-01-202108-01-2020
19-03-202126-02-2021
21-05-2021Foire de Libramont30-04-2021
16-07-202125-06-2021
22-10-2021Agribex Brussels01-10-2021
17-12-202126-11-2021

Website Melkveebedrijf | Lait&Elevage

On Melkveebedrijf.nl we post daily press releases, photo reports, product news and promotional actions to provide the dairy farmer with up-to-date news and developments within the sector. We know which dairy farmer reads this content. Check out all online promotion options below.

On Melkveebedrijf.nl

152.281

PAGE VIEWS BY MONTH

54.130

USERS PER MONTH

01:22

AVERAGE TIME ON PAGE

On Melkveebedrijf.be

11.309

PAGE VIEWS BY MONTH

4.917

USERS PER MONTH

01:47

AVERAGE TIME ON PAGE

On Laitetelevage.be

1.016

PAGE VIEWS BY MONTH

718

USERS PER MONTH

01:42

AVERAGE TIME ON PAGE

DELIVERY SPECIFICATIONS AND RATES (NL)

websiteSpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 45,-€ 435,-
2) Desktop CTA right next to article
on mobile under article
€ 40,-€ 350,-
3) Desktop extended banner300 x 600 pixels (JPG/GIF)€ 45,-€ 400,-
4) Banner300 x 250 pixels (JPG/GIF)€ 40,-€ 300,-
5) Sponsored content€ 45,-€ 375,-
Response page€ 200,-
Renewal action page per month€ 125,-
Site takeoverPrice on requestPrice on request
Floor-adPrice on requestPrice on request
Leaderboard XLPrice on requestPrice on request

DELIVERY SPECIFICATIONS AND TARIFFS (BE)

websiteSpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 45,-€ 435,-
2) Desktop CTA right next to article
on mobile under article
€ 40,-€ 350,-
3) Desktop extended banner300 x 600 pixels (JPG/GIF)€ 45,-€ 400,-
4) Banner300 x 250 pixels (JPG/GIF)€ 40,-€ 300,-
5) Sponsored content€ 45,-€ 375,-
Response page€ 200,-
Renewal action page per month€ 125,-
Site takeoverPrice on requestPrice on request
Floor-adPrice on requestPrice on request
Leaderboard XLPrice on requestPrice on request

Newsletter Melkveebedrijf (NL&BE)

Melkveebedrijf sends a newsletter twice a week called Melkveebedrijf. This newsletter is sent every Tuesday and Friday. Due to the link with the National Agricultural Database, we have a covering naw and e-mail file of dairy farmers in the Netherlands and Belgium. Check out all the possibilities below.

newsletter

MELKVEEACTUEEL

(NL)

21.012

receivers

33,5%

Opening ratio

Tuesday, Friday

Sent on

newsletter

MELKVEEACTUEEL

(BE)

3.380

receivers

37,9%

Opening ratio

Thursday

Sent on

newsletter

LAIT & ELEVAGE

(BE)

1.530

receivers

25,1%

Opening ratio

Thursday

Sent on

Specifications and rates newsletter Melkveebedrijf (NL)

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website, newsletter and social media)€ 450,-€ 1.350,-
Advertorial with external link€ 350,-€ 1.050,-
2) Super banner€ 300,-€ 900,-

Specifications and rates newsletter Melkveebedrijf (BE)

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website, newsletter and social media)€ 450,-€ 1.350,-
Advertorial with external link€ 350,-€ 1.050,-
2) Super banner€ 300,-€ 900,-

Advertorial guideline website

title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
text: minus. 250 words incl. left

Advertorial guideline newsletter

title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces

Technical specifications banners e-newsletter

Superbanner e-newsletter: 468×250 pixels (JPG)

Social Media Melkveebedrijf and Melkveebedrijf Magazine (NL&BE)

Dairy farmers can also be reached via Facebook and Twitter. Melkveebedrijf and Lait &Elevage have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

MELKVEEBEDRIJF (NL)

14.266

Likes

FACEBOOK

MELKVEEBEDRIJF MAGAZINE (BE)

2.022

Likes

FACEBOOK

LAIT&ELEVAGE (WAL)

145

Likes

Twitter

MELKVEEBEDRIJF (NL)

3.372

Followers

Twitter

MELKVEEBEDRIJF MAGAZINE (BE)

182

Followers

INSTAGRAM

MELKVEEBEDRIJF

750

Followers

LINKED IN

MELKVEEBEDRIJF

132

Connections

Social Media Price 1xPrice 4x
Default placement on timeline€ 150,-€ 450,-
Campaign management Facebook &Instagram€ 250,-
Targeting interestsOn requestOn request
Targeting email addresses target groupOn requestOn request
Targeting Facebook PixelOn requestOn request

NEW IN 2020

THEME PAGES

Prosu Media Producties starts with various theme pages in the trade journals and on the websites. It is possible to join as a partner and conclude a multimedia package around your chosen theme at an attractive price. This positions the company as the specialist around the theme and also builds brand & brand awareness.

Click here for more information about our new theme pages

TRADE PARTNER PAGES

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Click here for more information about our specialist pages

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