• Melkveebedrijf, MelkveeActueel & Lait&Elevage

    Did you know that: the average age of the Belgian dairy farmer is 55 years?
    Did you know that: 53% of dairy farmers from 100 to 200 milk cows with a milking robot?

Trade journal Melkveebedrijf and Lait&Elevage Netherlands and Belgium

Trade journal Melkveebedrijf deals with all aspects of dairy farming in various recurring sections with a
independent and surprising angle. It describes the latest developments and trends within the sector. Also
describes the practical information that every dairy farmer can use in practice.

Trade journal Melkveebedrijf - the trade magazine for the dairy farmer
Dairy farm (NL)

JOURNAL

MELKVEEBEDRIJF

(NL)

10.000

Print runs

More than 75% of recipients have more than 50 dairy cows.

JOURNAL

MELKVEEBEDRIJF

(BE)

3.350

Print runs

JOURNAL

LAIT & ELEVAGE

(BE)

2.600

Receivers

Tariffs trade journal Melkveebedrijf The Netherlands and Belgium

format The Netherlands + Flanders CombinationBelgium (Flanders + Wallonia) CombinationNetherlands + Belgium Combination
1/1 (220 x 297)€ 3.650,-€ 3.400,-€ 4.690,-
1/2 page (92.5 x 268 or 190 x 132)€ 2.195,-€ 2.045,-€ 2.815,-
1/3 page (60 x 268 or 190 x 86)€ 1.460,-€ 1.360,-€ 1.870,-
1/4 page (92.5 x 132 or 190 x 63.5)€ 1.095,-€ 1.020,-€ 1.395,-
1/6 page (58 x 132 or 125 x 63,5)€ 800,-€ 750,-€ 1.030,-
1/8 page (92,5 x 63,5)€ 695,-€ 650,-€ 890,-
1/12 page (60 x 63,5)€ 580,-€ 540,-€ 750,-
Inner cover (220 x 297)€ 4.200,-€ 3.920,-€ 5.390,-
Rear cover (220 x 297)€ 4.385,-€ 4.385,-€ 5.620,-
Advertorial excl. text production 1/1 (190 x 268)€ 2.735,-€ 2.540,-€ 3.495,-
Advertorial spread excl. text production 2/1 (440 x 297)€ 4.110,-€ 3.830,-€ 5.270,-
InsertOn requestOn requestOn request

Prefer only the Netherlands or Belgium?

format NetherlandsFlandersWallonia
1/1 (220 x 297)€ 2.440,-€ 2.130,-€ 2.130,-
1/2 page (92.5 x 268 or 190 x 132)€ 1.465,-€ 1.280,-€ 1.280,-
1/3 page (60 x 268 or 190 x 86)€ 975,-€ 850,-€ 850,-
1/4 page (92.5 x 132 or 190 x 63.5)€ 730,-€ 640,-€ 640,-
1/6 page (58 x 132 or 125 x 63,5)€ 535,-€ 470,-€ 470,-
1/8 page (92,5 x 63,5)€ 460,-€ 405,-€ 405,-
1/12 page (60 x 63,5)€ 390,-€ 340,-€ 340,-
Inner cover (220 x 297)€ 2.800,-€ 2.450,-€ 2.450,-
Rear cover (220 x 297)€ 2.930,-€ 2.550,-€ 2.550,-
Advertorial excl. text production 1/1 (190 x 268)€ 1.830,-€ 1.590,-€ 1.590,-
Advertorial spread excl. text production 2/1 (440 x 297)€ 2.745,-€ 2.395,-€ 2.395,-
InsertOn requestOn requestOn request

Publication dates Melkveebedrijf The Netherlands or Flanders

Release dateTopics and fairsDelivery date
06-01-2023fertilization
Biobeurs (16 to 19 jan.)
Agriflanders (12 to 15 jan.)		09-12-2022
10-02-2023Roughage20-01-2023
10-03-2023Grazing and grassland17-02-2023
14-04-2023Udder health24-03-2023
12-05-2023Fertility21-04-2023
09-06-2023Sustainability and Recycling19-05-2023
14-07-2023Claw health23-06-2023
01-09-2023Corn harvest
Landbouwvakdagen East Holland (6 to 8 sept.)		11-08-2023
13-10-2023Barn equipment and automation
RMV Hardenberg (24 to 26 okt.)		22-09-2023
17-11-2023Nutrition
RMV Gorinchem (21 to 23 nov.)
Agribex Brussel (6 to 10 dec.)		27-10-2023
08-12-2023Young cattle rearing17-11-2023

Release dates Lait&Elevage Wallonia

Release dateTopics and fairsDelivery date
17-02-202327-01-2023
17-03-202324-02-2023
19-05-202328-04-2023
20-07-2023Foire de Libramont (28 to 31 jul.)30-06-2023
20-10-2023Agribex Brussel (6 to 10 dec.)29-09-2023
15-12-202324-11-2023

Website Melkveebedrijf | Lait&Elevage Holland and Belgium

On Melkveebedrijf.nl we post daily press releases, photo reports, product news and promotional actions to provide the dairy farmer with up-to-date news and developments within the sector. We know which dairy farmer reads this content. Check out all online promotion options below.

Melkveebedrijf.nl

29.845

PAGE VIEWS PER WEEK

18.550

USERS PER WEEK

Melkveebedrijf.be

1.302

PAGE VIEWS PER WEEK

654

USERS PER WEEK

Laitetelevage.be

478

PAGE VIEWS PER WEEK

390

USERS PER WEEK

DELIVERY SPECIFICATIONS AND RATES WEBSITE MELKVEEBEDRIJF NETHERLANDS AND BELGIUM

Description website/price per weekSpecificationsNetherlandsBelgiumNetherlands + Belgium Combination
A) Leaderboard728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF)€ 460,-€ 460,-€ 645,-
B) Rectangle banner300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF)€ 325,-€ 325,-€ 455,-
C) Half page banner (desktop) + rectangle banner (mobile)300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF)€ 425,-€ 425,-€ 595,-
D) Sponsored content1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG)
Title: 30 characters*
Teaser: 100 characters*
Button: 20 characters*
Landing page URL
*Incl. Spaces		€ 575,-€ 575,-€ 805,-
E) NEW: Floor-ad (desktop) + Interscroller (mobile)Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop)
Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF)		€ 635,-€ 635,-€ 890,-
Leaderboard XL970 x 90 pixels (JPG/GIF)€ 525,-€ 525,-€ 735,-
Site takeover160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF)
320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF)		€ 1.150,-€ 1.150,-€ 1.610,-

Advertorial guideline website

title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
text: minus. 250 words incl. left

Newsletter Melkveeactueel Netherlands and Belgium

Melkveebedrijf sends a newsletter twice a week called Melkveebedrijf. This newsletter is sent every Tuesday and Friday. Due to the link with the National Agricultural Database, we have a covering naw and e-mail file of dairy farmers in the Netherlands and Belgium. Check out all the possibilities below.

NEWSLETTER

MELKVEEBEDRIJF

(NL)

19.869

Receivers

32,1%

Opening ratio

Tuesday, Friday

Sent on

NEWSLETTER

MELKVEEBEDRIJF

(BE)

3.912

Receivers

37,2%

Opening ratio

Friday

Sent on

NEWSLETTER

LAIT & ELEVAGE

(BE)

507

Receivers

23,8%

Opening ratio

Friday

Sent on

DELIVERY SPECIFICATIONS AND RATES NEWSLETTER MELKVEEBEDRIJF THE NETHERLANDS AND BELGIUM

Multiple placements? 4th free!

DefinitionSpecificationsNetherlandsBelgiumNetherlands + Belgium Combination
A) Advertorial (website,
newsletter and social media)		See advertorial guidelines newsletter€ 505,-€ 505,-€ 685,-
Advertorial (website met responsformulier, nieuwsbrief en social media)See advertorial guidelines newsletter€ 555,-€ 555,-€ 760,-
Advertorial with external linkSee advertorial guidelines newsletter€ 395,-€ 395,-€ 535,-
B) Banner newsletter468 x 250 pixels (JPG)€ 335,-€ 335,-€ 460,-

Advertorial guideline newsletter

title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces

Social Media Melkveebedrijf and Melkveebedrijf Magazine Netherlands and Belgium

Dairy farmers can also be reached via Facebook and Twitter. Melkveebedrijf and Lait &Elevage have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

MELKVEEBEDRIJF (NL)

15.478

Likes

FACEBOOK

MELKVEEBEDRIJF MAGAZINE (BE)

2.073

Likes

FACEBOOK

LAIT&ELEVAGE (WAL)

459

Likes

Twitter

MELKVEEBEDRIJF MAGAZINE (NL)

3.570

Followers

Twitter

MELKVEEBEDRIJF MAGAZINE (BE)

181

Followers

INSTAGRAM

MELKVEEBEDRIJF (NL)

1.084

Followers

LINKEDIN

MELKVEEBEDRIJF (NL)

524

Connections

Social Media SpecificationsNetherlandsBelgiumNetherlands + Belgium Combination
Default placement on timeline See social media guideline€ 125,-€ 125,-€ 175,-
Campaign management advertisement See social media guideline€ 265,-€ 265,-€ 375,-
Targeting interests See social media guidelineOn requestOn requestOn request
Targeting email addresses target group See social media guidelineOn requestOn requestOn request
Targeting Facebook Pixel See social media guidelineOn requestOn requestOn request

Advertorial guideline social media

For most ads, the best image size to upload is at least 1080 x 1080 pixels (Ratio 1.91 to 1:1).

  • Images that are more than 20% text may be displayed less.
  • Primary text: 125 characters (incl. spaces)
  • Heading: 25 characters (incl. spaces)
  • Description: 30 characters (incl. spaces)

SPECIALIST PARTNER MELKVEEBEDRIJF THE NETHERLANDS AND BELGIUM

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Rates Partner PackagesOnlineMultimediaalComplete
Netherlands€ 9.500,-€ 12.000,-€ 13.750,-
Flanders € 4.750,-€ 8.000,-€ 9.500,-
Wallonia€ 3.250,-€ 5.750€ 8.000,-
More about professional partners
Specialist partner Melkveebedrijf

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