Trade journal Melkveebedrijf and Lait&Elevage Netherlands and Belgium

Trade journal Melkveebedrijf deals with all aspects of dairy farming in various recurring sections with a
independent and surprising angle. It describes the latest developments and trends within the sector. Also
describes the practical information that every dairy farmer can use in practice.

Trade journal Melkveebedrijf - the trade magazine for the dairy farmer
Dairy farm (NL)

JOURNAL

MELKVEEBEDRIJF

(NL)

9.500

Print runs

More than 75% of recipients have more than 50 dairy cows.

JOURNAL

MELKVEEBEDRIJF

(BE)

2.900

Print runs

JOURNAL

LAIT & ELEVAGE

(BE)

2.200

Receivers

Publication dates Melkveebedrijf The Netherlands or Flanders

Release dateThemes and Trade ShowsDelivery date
12-01-2024Fertilization
Bioknowlegde week (15 to 18 jan.)
Agro Expo Roeselare (27 to 29 jan.)
15-12-2023
09-02-2024Roughage extraction and storage
Agridays Ravels (16 to 18 feb.)
19-01-2024
08-03-2024Healthy turnout to pasture and grazing16-02-2024
12-04-2024Udder health22-03-2024
10-05-2024Soil and water19-04-2024
14-06-2024Sustainability and Circularity24-05-2024
12-07-2024Hoof Health21-06-2024
13-09-2024Mechanization
AgroTechniek Holland
23-08-2024
11-10-2024Cowshed Equipment and Automation
RMV Hardenberg
20-09-2024
15-11-2024Feed
RMV Gorinchem
25-10-2024
06-12-2024Young Stock
Agricultural Fair Leeuwarden (11 to 13 dec.)
15-11-2024

Release dates Lait&Elevage Wallonia

Release dateDelivery date
16-02-202426-01-2024
15-03-202423-02-2024
17-05-202426-04-2024
19-07-202428-06-2024
18-10-202427-09-2024
13-12-202422-11-2024

Tariffs trade journal Melkveebedrijf The Netherlands and Belgium

FormatThe Netherlands + FlandersFlanders + WalloniaNetherlands + Belgium + Wallonia
1/1 page€ 3.650,-€ 3.400,-€ 4.690,-
1/2 page€ 2.195,-€ 2.045,-€ 2.815,-
1/3 page€ 1.460,-€ 1.360,-€ 1.870,-
1/4 page€ 1.095,-€ 1.020,-€ 1.395,-
1/6 page€ 800,-€ 750,-€ 1.030,-
1/8 page€ 695,-€ 650,-€ 890,-
1/12 page€ 580,-€ 540,-€ 750,-
Inside cover€ 4.200,-€ 3.920,-€ 5.390,-
Back cover€ 4.385,-€ 4.080,-€ 5.620,-
1/1 advertorial 4€ 2.735,-€ 2.540,-€ 3.495,-
2/1 advertorial spread 4€ 4.110,-€ 3.830,-€ 5.270,-
LeafletOn requestOn requestOn request

Prefer only the Netherlands or Belgium?

FormatNetherlandsFlandersWallonia
1/1 page€ 2.440,-€ 2.130,-€ 2.130,-
1/2 page€ 1.465,-€ 1.280,-€ 1.280,-
1/3 page€ 975,-€ 850,-€ 850,-
1/4 page€ 730,-€ 640,-€ 640,-
1/6 page€ 535,-€ 470,-€ 470,-
1/8 page€ 460,-€ 405,-€ 405,-
1/12 page€ 390,-€ 340,-€ 340,-
Inside cover€ 2.800,-€ 2.450,-€ 2.450,-
Back cover€ 2.930,-€ 2.550,-€ 2.550,-
1/1 advertorial4€ 1.830,-€ 1.590,-€ 1.590,-
2/1 advertorial spread4€ 2.745,-€ 2.395,-€ 2.395,-
LeafletOn requestOn requestOn request

Website Melkveebedrijf | Lait&Elevage Holland and Belgium

On Melkveebedrijf.nl we post daily press releases, photo reports, product news and promotional actions to provide the dairy farmer with up-to-date news and developments within the sector. We know which dairy farmer reads this content. Check out all online promotion options below.

Melkveebedrijf.nl

24.560

PAGE VIEWS PER WEEK

10.210

USERS PER WEEK

Melkveebedrijf.be

1.210

PAGE VIEWS PER WEEK

370

USERS PER WEEK

Laitetelevage.be

550

PAGE VIEWS PER WEEK

440

USERS PER WEEK

DELIVERY SPECIFICATIONS AND RATES WEBSITE MELKVEEBEDRIJF NETHERLANDS + BELGIUM + WALLONIA

Description website/price per weekNetherlandsBelgiumWalloniaNetherlands + Belgium + Wallonia Combination
A) Leaderboard€ 460,-€ 275,-€ 185,-€ 645,-
B) Rectangle banner€ 325,-€ 195,-€ 130,-€ 455,-
C) Half page banner (desktop) + rectangle banner (mobile)€ 425,-€ 255,-€ 170,-€ 595,-
D) Sponsored content€ 575,-€ 345,-€ 230,-€ 805,-
E) Floor-ad (desktop) + Interscroller (mobile)€ 635,-€ 380,-€ 255,-€ 890,-
Leaderboard XL€ 525,-€ 315,-€ 210,-€ 735,-
Site takeover€ 1.150,-€ 690,-€ 460,-€ 1.610,-

Newsletter Melkveeactueel Netherlands and Belgium

Melkveebedrijf sends a newsletter twice a week called Melkveebedrijf. This newsletter is sent every Tuesday and Friday. Due to the link with the National Agricultural Database, we have a covering naw and e-mail file of dairy farmers in the Netherlands and Belgium. Check out all the possibilities below.

NEWSLETTER

MELKVEEBEDRIJF

(NL)

19.590

Receivers

31,8%

Opening ratio

Tuesday, Friday

Sent on

NEWSLETTER

MELKVEEBEDRIJF

(BE)

3.870

Receivers

36,2%

Opening ratio

Friday

Sent on

NEWSLETTER

LAIT & ELEVAGE

(BE)

560

Receivers

22,0%

Opening ratio

Friday

Sent on

DELIVERY SPECIFICATIONS AND RATES NEWSLETTER MELKVEEBEDRIJF THE NETHERLANDS AND BELGIUM

Multiple placements? 4th free!

DefinitionNetherlandsBelgiumWalloniaNetherlands + Belgium + Wallonia Combination
A) Advertorial (website,
newsletter and social media)
€ 505,-€ 380,-€ 95,-€ 685,-
Advertorial (website met responsformulier, nieuwsbrief en social media)€ 555,-€ 420,-€ 105,-€ 760,-
Advertorial with external link€ 395,-€ 300,-€ 75,-€ 535,-
B) Banner newsletter€ 335,-€ 260,-€ 65,-€ 460,-
Partner emailOn requestOn requestOn requestOn request

Social Media Melkveebedrijf and Melkveebedrijf Magazine Netherlands and Belgium

Dairy farmers can also be reached via Facebook and Twitter. Melkveebedrijf and Lait &Elevage have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

MELKVEEBEDRIJF (NL)

15.390

Likes

FACEBOOK

MELKVEEBEDRIJF MAGAZINE (BE)

2.130

Likes

FACEBOOK

LAIT&ELEVAGE (WAL)

460

Likes

Twitter

MELKVEEBEDRIJF MAGAZINE (NL)

3.600

Followers

INSTAGRAM

MELKVEEBEDRIJF (NL)

1.270

Followers

LINKEDIN

MELKVEEBEDRIJF (NL)

1.050

Connections

Youtube

MELKVEEBEDRIJF MAGAZINE (NL)

80

Followers

Social Media NetherlandsBelgiumWalloniaNetherlands + Belgium + Wallonia Combination
Default placement on timeline€ 150,-€ 150,-€ 150,-€ 315,-
Campaign management advertisement€ 250,-€ 250,-€ 250,-€ 525,-
Targeting interests, email addresses, or PixelOn requestOn requestOn requestOn request

SPECIALIST PARTNER MELKVEEBEDRIJF THE NETHERLANDS AND BELGIUM

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Rates Partner PackagesOnlineMultimediaalComplete
Netherlands€ 9.500,-€ 12.000,-€ 13.750,-
Flanders € 4.750,-€ 8.000,-€ 9.500,-
Wallonia€ 3.250,-€ 5.750€ 8.000,-
Specialist partner Melkveebedrijf

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