Trade magazine Varkensbedrijf | Varkensbedrijf.nl | Varkensactueel

Trade magazine Pig Farm (NL&BE)

Vakblad Varkensbedrijf deals with all aspects of pig farming with an independent and often surprising perspective. The journal appears eleven times in the Netherlands and twelve times a year in Belgium and each edition has one topic at the center which is discussed in the focus article.

Scroll down for more information about our circulation and delivery specifications…

Pig farm trade journals

JOURNAL

PIG FARM

(NL)

3.250

receivers

We know from 94% of pig farmers who receive the trade journal how many pigs he or she houses

JOURNAL

PIG FARM

(BE)

3.250

receivers

Rates Vakblad Varkensbedrijf (NL/BE)

Size (mm)NetherlandsFlandersNetherlands + Flanders
1/1 (220 x 297)€ 2.150,-€ 2.230,-€ 3.060,-
1/2 (90 x 262) or (184 x 128)€ 1.290,-€ 1.360,-€ 1.850,-
1/3 (58 x 262) or (184 x 84)€ 860,-€ 885,-€ 1.220,-
1/4 (90 x 128) or (43 x 262) or (184 x 61)€ 645,-€ 700,-€ 940,-
1/6 (58 x 128) or (121 x 61)€ 475,-€ 490,-€ 670,-
1/12 (58 x 61)€ 300,-€ 345,-€ 450,-
Inner cover (220 x 297)€ 2.475,-€ 2.630,-€ 3.570,-
Rear cover (220 x 297)€ 2.580,-€ 2.720,-€ 3.700,-
Advertorial excl. text production 1/1€ 1.600,-€ 1.670,-€ 2.290,-
Spread 2/1€ 3.010,-€ 3.120,-€ 4.290,-
AttachOn requestOn requestOn request

Publication dates Vakblad Varkensbedrijf (NL/BE)

Release dateTrade fair datesDelivery date
22-01-2021Dutch Pork Expo Venray | Eurotier Hanover31-12-2020
26-02-202105-02-2021
26-03-202105-03-2021
30-04-202109-04-2021
28-05-202107-05-2021
25-06-202104-06-2021
23-07-202102-07-2021
20-08-2021*This edition only appears in Belgium30-07-2021*
30-09-202110-09-2021
29-10-2021Intensive Livestock Fair Rosmalen08-10-2021
26-11-2021Agribex Brussels08-11-2021
24-12-202103-12-2021

Website Pig Farm (NL&BE)

On Pig Farm we place daily press releases, photo reports, product news and promotional actions to provide the pig farmer with up-to-date news and developments within the sector. Check out all online promotion options below.

On Varkensbedrijf.nl

17.306

PAGE VIEWS BY MONTH

6.984

USERS PER MONTH

01:09

AVERAGE TIME ON PAGE

On Varkensbedrijf.be

7.538

PAGE VIEWS BY MONTH

3.357

USERS PER MONTH

01:40

AVERAGE TIME ON PAGE

Pig farm website possibilities

DELIVERY SPECIFICATIONS AND RATES (NL)

websiteSpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 50,-€ 325,-
2) Desktop CTA right next to article
on mobile under article
€ 40,-€ 250,-
3) Desktop extended banner300 x 600 pixels (JPG/GIF)€ 50,-€ 300,-
4) Banner300 x 250 pixels (JPG/GIF)€ 50,-€ 225,-
5) Sponsored content€ 45,-€ 275,-
Response page incl. advertorial€ 150,-
Site takeover Price on requestPrice on request
Floor-ad Price on requestPrice on request
Leaderboard XLPrice on requestPrice on request

DELIVERY SPECIFICATIONS AND TARIFFS (BE)

websiteSpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 50,-€ 325,-
2) Desktop CTA right next to article
on mobile under article
€ 40,-€ 250,-
3) Desktop extended banner300 x 600 pixels (JPG/GIF)€ 50,-€ 300,-
4) Banner300 x 250 pixels (JPG/GIF)€ 50,-€ 225,-
5) Sponsored content€ 45,-€ 275,-
Response page incl. advertorial€ 150,-
Site takeover Price on requestPrice on request
Floor-ad Price on requestPrice on request
Leaderboard XLPrice on requestPrice on request

Advertorial guideline website

title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
text: minus. 250 words incl. left

Newsletter Pig Farm (NL&BE)

For Pig Farm we send a newsletter called VarkensActueel once every two weeks. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. See all possibilities below

newsletter

PIG ACT

(NL)

5.216

receivers

36,8%

Opening ratio

Wednesday

Shipping time

newsletter

PIG ACT

(BE)

1.503

receivers

41,6%

Opening ratio

Wednesday

Shipping time

Pig farm newsletter possibilities

Specifications and rates Pig act (NL)

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website,
newsletter and social media)
€ 300,-€ 900,-
Advertorial with external link€ 250,-€ 750,-
2) Super banner€ 200,-€ 600,-

Specifications and rates Pig Act (BE)

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website,
newsletter and social media)
€ 300,-€ 900,-
Advertorial with external link€ 250,-€ 750,-
2) Super banner€ 200,-€ 600,-

Advertorial guideline newsletter

title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces

Technical specifications banners e-newsletter

Superbanner e-newsletter: 468×250 pixels (JPG)

Social Media Pig Farm and Pig Farm Magazine (NL&BE)

Pig farmers can also be reached via Facebook and Twitter. Pig company has its own social media channels that are used to spread news, but also to promote.

FACEBOOK

PIG ACT

(NL)

973

Likes

FACEBOOK

PIG ACTING MAGAZINE

(BE)

828

Likes

INSTAGRAM

PIG ACT

175

Followers

Twitter

PIG ACT

(NL)

1.228

Followers

Twitter

PIG ACTING MAGAZINE

(BE)

445

Followers

Social Media Price 1xPrice 4x
Default placement on timeline€ 120,-€ 360,-
Campaign management Facebook &Instagram€ 250,-
Targeting interestsOn request
Targeting email addresses target groupOn request
Targeting Facebook PixelOn request

NEW IN 2020

THEME PAGES

Prosu Media Producties starts with various theme pages in the trade journals and on the websites. It is possible to join as a partner and conclude a multimedia package around your chosen theme at an attractive price. This positions the company as the specialist around the theme and also builds brand & brand awareness.

Click here for more information about our new theme pages

TRADE PARTNER PAGES

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Click here for more information about our specialist pages

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