Journal Varkensbedrijf deals with all aspects of pig farming in various recurring sections with an independent and surprising angle. It describes the latest developments and trends in the sector that every pig farmer can work with in practice.
Scroll down for more information about our circulation and delivery specifications.
Print runs
We know how many pigs 94% of the pig farmers who receive the journal are housed.
Print runs
Reach all pig farmers and stakeholders with trade journal Varkensbedrijf. Take advantage of our combination discount and reach all pig farmers in the Netherlands and Belgium in an economical way.
| Size (mm) | Netherlands | Flanders | The Netherlands + Belgium combination |
|---|---|---|---|
| 1/1 (220 x 297) | € 2.150,- | € 2.230,- | € 3.500,- |
| 1/2 (92,5 x 268) or (190 x 132) | € 1.290,- | € 1.340,- | € 2.100,- |
| 1/3 (60 x 268) or (190 x 86) | € 860,- | € 890,- | € 1.400,- |
| 1/4 (92,5 x 132) or (190 x 63,5) | € 645,- | € 670,- | € 1.050,- |
| 1/6 (58 x 132) or (125 x 63,5) | € 475,- | € 490,- | € 770,- |
| 1/8 page (92,5 x 63,5) | € 410,- | € 425,- | € 670,- |
| 1/12 (60 x 63,5) | € 345,- | € 360,- | € 565,- |
| Inner cover (220 x 297) | € 2.475,- | € 2.565,- | € 4.030,- |
| Rear cover (220 x 297) | € 2.580,- | € 2.675,- | € 4.200,- |
| Advertorial excl. text production 1/1 (190 x 268) | € 1.600,- | € 1.670,- | € 2.615,- |
| Advertorial spread excl. text production 2/1 (440 x 297) | € 2.400,- | € 2.500,- | € 3.920,- |
| Insert | On request | On request | On request |
Trade journal Varkensbedrijf is published ten times a year in the Netherlands and Belgium. The journal has fixed sections for each issue. In addition, each edition has its own theme containing the latest knowledge and developments on that specific subject.
| Release date | Topics and fairs | Delivery date |
|---|---|---|
| 10-02-2023 | Stalklimaat Dutch Pork Expo (14 & 15 feb.) | 13-01-2023 |
| 24-03-2023 | Robustness and big vitality | 03-03-2023 |
| 28-04-2022 | Feed and drinking water | 07-04-2023 |
| 26-05-2023 | Focus on key figures | 04-05-2023 |
| 23-06-2023 | Labour and personnel | 02-06-2023 |
| 28-07-2023 | Sustainability and recycling | 07-07-2023 |
| 22-09-2023 | Health and prevention | 01-09-2023 |
| 27-10-2023 | Data and management | 06-10-2023 |
| 24-11-2023 | Manure and environment | 03-11-2023 |
| 22-12-2023 | Barn equipment | 01-12-2023 |
On a Varkensbedrijf we publish daily press releases, photo reports, product news and promotional actions to provide the pig farmer with current news and developments within the sector. Check out all online promotion options below.
PAGE VIEWS PER WEEK
USERS PER WEEK
PAGE VIEWS PER WEEK
USERS PER WEEK
Complete your (multimedia) marketing campaign with the online channels of Varkensbedrijf. Reach pig farmers where, when and through which channel they want to do so themselves.
| Description website/price per week | Specifications | Netherlands | Belgium | The Netherlands + Belgium combination |
|---|---|---|---|---|
| A) Leaderboard | 728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF) | € 345,- | € 345,- | € 485,- |
| B) Rectangle banner | 300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF) | € 240,- | € 240,- | € 335,- |
| C) Half page banner (desktop) + rectangle banner (mobile) | 300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF) | € 320,- | € 320,- | € 450,- |
| D) Sponsored content | 1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG) Title: 30 characters* Teaser: 100 characters* Button: 20 characters* Landing page URL *Incl. Spaces | € 425,- | € 425,- | € 595,- |
| E) NEW: Floor-ad (desktop) + Interscroller (mobile) | Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop)
Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF) | € 475,- | € 475,- | € 665,- |
| Leaderboard XL | 970 x 90 pixels (JPG/GIF) | € 385,- | € 385,- | € 540,- |
| Site takeover | 160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF)
320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF) | € 900,- | € 900,- | € 1.260,- |
Title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
Text: Minimal 250 words incl. left
For Varkensbedrijf we send a newsletter every week called VarkensActueel. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. See all possibilities below
Receivers
Opening ratio
Shipping time
Receivers
Opening ratio
Shipping time
| Definition | Specifications | Netherlands | Belgium | The Netherlands + Belgium combination |
|---|---|---|---|---|
| A) Advertorial (website, newsletter and social media) | See advertorial guidelines newsletter | € 335,- | € 335,- | € 470,- |
| Advertorial (website with response form, newsletter and social media) | See advertorial guidelines newsletter | € 385,- | € 385,- | € 535,- |
| Advertorial with external link | See advertorial guidelines newsletter | € 280,- | € 280,- | € 395,- |
| B) Banner newsletter | 468 x 250 pixels (JPG) | € 225,- | € 225,- | € 315,- |
Title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces
For most ads, the best image size to upload is at least 1080 x 1080 pixels (Ratio 1.91 to 1:1).
Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.
| Rates partner packages | Online | Multimediaal | Complete |
|---|---|---|---|
| Netherlands | € 7.000,- | € 9.000,- | € 10.500,- |
| Flanders | € 7.000,- | € 9.000,- | € 10.500,- |
Social Media Varkensbedrijf and Varkensbedrijf Magazine The Netherlands and Belgium
Pig farmers can also be reached via Facebook and Twitter. Varkensbedrijf has its own social media channels that are used to spread news, but also to promote.
FACEBOOK
VARKENSBEDRIJF
(NL)
Likes
FACEBOOK
VARKENSBEDRIJF
MAGAZINE
(BE)
Likes
Twitter
VARKENSBEDRIJF
(NL)
Followers
Twitter
VARKENSBEDRIJF
MAGAZINE
(BE)
Followers
INSTAGRAM
VARKENSBEDRIJF
(NL)
Followers
LINKEDIN
VARKENSBEDRIJF
(NL)
Followers
YOUTUBE
VARKENSBEDRIJF
(NL)
Followers
DELIVERY SPECIFICATIONS AND RATES SOCIAL MEDIA VARKENSBEDRIJF THE NETHERLANDS AND BELGIUM