Which channel do you want to use to reach contractors?

You have determined your target group and want to reach the Dutch and/or Belgian contractors. Do you already know if you want to reach your target group online or offline? Via the 4 blocks below, a choice can easily be made for the channel of your choice! If you do not have a preference yet, scroll down.

WEBSITE

(NL and BE)

NEWSLETTER

(NL and BE)

SOCIAL MEDIA

(NL and BE)

Trade journal de Loonwerker The Netherlands and Belgium and Entreprise Agricole

Trade journal de Loonwerker appears eleven times a year and covers professional technology, user experiences and the vision of manufacturers and colleagues in recurring sections such as “Machine in the spotlight”, “Through the eyes of”, “Première” and “Contractor in the picture”.

Trade journal De Loonwerker - the trade magazine for the real contractor
Loonwerker Card

JOURNAL

DE LOONWERKER

(NL)

2.750

Print runs

1,120 contractors l 725 arable farmers (>65HA) l
895 LMB & importers l 210 dairy farmers (>125MK) l 600 periphery

JOURNAL

DE LOONWERKER

(BE)

2.750

Print runs

JOURNAL

ENTREPRISE AGRICOLE

(BE)

2.500

Print runs

Rates trade journal de Loonwerker Netherlands and Belgium

Size (mm)The Netherlands + FlandersBelgium (Flanders + Wallonia)Netherlands + Belgium Combination
1/1 (220 x 297)€ 3.000,-€ 3.000,-€ 3.950,-
1/2 page (92.5 x 268 or 190 x 132)€ 1.710,-€ 1.710,-€ 2.250,-
1/3 page (60 x 268 or 190 x 86)€ 1.200,-€ 1.200,-€ 1.575,-
1/4 page (92.5 x 132 or 190 x 63.5)€ 895,-€ 895,-€ 1.175,-
1/6 page (58 x 132 or 125 x 63,5)€ 655,-€ 655,-€ 860,-
1/8 page (92,5 x 63,5)€ 570,-€ 570,-€ 750,-
1/12 page (60 x 63,5)€ 480,-€ 480,-€ 630,-
Inner cover (220 x 297)€ 3.440,-€ 3.440,-€ 4.525,-
Rear cover (220 x 297)€ 3.600,-€ 3.600,-€ 4.725,-
Advertorial excl. text production 1/1 (190 x 268)€ 2.240,-€ 2.240,-€ 2.950,-
Advertorial spread excl. text production 2/1 (440 x 297) € 3.360,- € 3.360,-€ 4.400,-
InsertOn requestOn requestOn request

Prefer only the Netherlands or Belgium?

Size (mm)NetherlandsFlandersWallonia
1/1 (220 x 297)€ 1.875,-€ 1.875,-€ 1.875,-
1/2 page (92.5 x 268 or 190 x 132)€ 1.070,-€ 1.070,-€ 1.070,-
1/3 page (60 x 268 or 190 x 86)€ 750,-€ 750,-€ 750,-
1/4 page (92.5 x 132 or 190 x 63.5)€ 560,-€ 560,-€ 560,-
1/6 page (58 x 132 or 125 x 63,5)€ 410,-€ 410,-€ 410,-
1/8 page (92,5 x 63,5)€ 355,-€ 355,-€ 355,-
1/12 page (60 x 63,5)€ 300,-€ 300,-€ 300,-
Inner cover (220 x 297)€ 2.150,-€ 2.150,-€ 2.150,-
Rear cover (220 x 297)€ 2.250,-€ 2.250,-€ 2.250,-
Advertorial excl. text production 1/1 (190 x 268)€ 1.400,-€ 1.400,-€ 1.400,-
Advertorial spread excl. text production 2/1 (440 x 297) € 2.100,- € 2.100,- € 2.100,-
InsertOn requestOn requestOn request

Publication dates of de Loonwerker Netherlands and Belgium

Release dateTopics and fairsDelivery date
13-01-2023Tyres and bottom
16-12-2022
17-02-2023Forestry 20-01-2023
17-03-2023Fertilize 24-02-2023
14-04-2023sow 24-03-2023
12-05-2023Roughage extraction/Green maintenance 21-04-2023
09-06-2023Earthmoving
TKD
19-05-2023
07-07-2023Weed control and crop protection16-06-2023
15-09-2023Harvest/Shovels
25-08-2023
13-10-2023Tillage/Excavation/strong>22-09-2023
03-11-2023New equipment
Agritechnia (12 to 18 Nov.)
13-10-2023
01-12-2023maintenance
Agribex Brussel (6 to 10 dec.)
10-11-2023

Publication dates Entreprise Agricole Wallonia

Release dateTopics and fairsDelivery date
27-01-2023Tyres and bottom06-01-2023
10-03-2023Forestry17-02-2023
28-04-2023sow07-04-2023
16-06-2023Roughage extraction26-05-2023
24-07-2023Weed control and crop protection30-06-2023
22-09-2023Harvest01-09-2023
27-10-2023Tillage
Agritechnia (12 to 18 Nov.)
06-10-2023
01-12-2023New material
Agribex Brussel (6 to 10 dec.)
10-11-2023

Website the Contractor I Entreprise Agricole

On deloonwerker.nl we post daily press releases, photo reports, product news and promotional actions to provide the contractor with up-to-date news and developments within the sector. Check out all online promotion options below.

deLoonwerker.nl

6.515

PAGE VIEWS PER WEEK

3.851

USERS PER WEEK

deLoonwerker.be

2.707

PAGE VIEWS PER WEEK

1.380

USERS PER WEEK

Entrepriseagricole.be

1.005

PAGE VIEWS PER WEEK

631

USERS PER WEEK

DELIVERY SPECIFICATIONS AND RATES WEBSITE DE LOONWERKER NETHERLANDS AND BELGIUM

Description website/price per weekSpecificationsNetherlandsBelgiumNetherlands + Belgium Combination
A) Leaderboard 728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF)€ 265,-€ 265,-€ 375,-
B) Rectangle banner300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF)€ 185,- € 185,- € 260,-
C) Half page banner (desktop) + rectangle banner (mobile)300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF)€ 250,-€ 250,-€ 350,-
D) Sponsored content 1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG)
Title: 30 characters*
Teaser: 100 characters*
Button: 20 characters*
Landing page URL
*Incl. Spaces
€ 335,-€ 335,-€ 470,-
E) NEW: Floor-ad (desktop) + Interscroller (mobile)Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop)
Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF)
€ 290,-€ 290,-€ 405,-
Leaderboard XL970 x 90 pixels (JPG/GIF)€ 360,-€ 360,-€ 505,-
Site takeover160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF)
320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF)
€ 665,-€ 665,-€ 930,-

Advertorial guideline website

Title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
Text: Minimal 250 words incl. left

Newsletter de Loonwerker Netherlands and Belgium

For De Loonwerker we send a newsletter every week called Loonwerk& MechanisatieActueel. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.

NEWSLETTER

DE LOONWERKER

(NL)

9.591

Receivers

33,5%

Opening ratio

Wednesday

Shipping time

NEWSLETTER

DE LOONWERKER

(BE)

2.827

Receivers

36,0%

Opening ratio

Wednesday

Shipping time

NEWSLETTER

ENTREPRISE AGRICOLE

(BE)

582

Receivers

29,9%

Opening ratio

Wednesday

Shipping time

newsletter stats

DELIVERY SPECIFICATIONS AND RATES NEWSLETTER DE LOONWERKER NETHERLANDS AND BELGIUM

DefinitionNetherlandsBelgiumNetherlands + Belgium
A) Advertorial (website,
newsletter and social media)
€ 395,-€ 375,-€ 540,-
Advertorial (website with response form, newsletter and social media)€ 445,-€ 425,-€ 610,-
Advertorial with external link€ 335,-€ 320,-€ 460,-
B) Banner newsletter€ 280,-€ 265,-€ 385,-

Advertorial guideline newsletter

Title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces

Social Media de Loonwerker The Netherlands and Belgium

The contractors can also be reached via Facebook and Twitter. De Loonwerker and Entreprise Agricole have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

DE LOONWERKER (NL)

9.154

Likes

FACEBOOK

DE LOONWERKER MAGAZINE (BE)

22.695

Likes

FACEBOOK

ENTREPRISE AGRICOLE (B)

2.395

Likes

Twitter

DE LOONWERKER (NL)

2.249

Followers

TWITTER

DE LOONWERKER MAGAZINE (BE)

1.119

Followers

INSTAGRAM

DE LOONWERKER

13.853

Followers

LINKEDIN

DE LOONWERKER

805

Followers

YOUTUBE

DE LOONWERKER

378

Followers

Social MediaNetherlandsBelgiumNetherlands + Belgium Combination
Default placement on timeline€ 160,-€ 160,-€ 225,-
Campaign management advertisement€ 290,- € 290,- € 405,-
Targeting interestsOn requestOn requestOn request
Targeting email addresses target groupOn requestOn requestOn request
Targeting Facebook PixelOn requestOn requestOn request

SPECIALIST PARTNER DE LOONWERKER THE NETHERLANDS AND BELGIUM

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Rates partner packagesOnlineMultimediaalComplete
Netherlands€ 7.500,-€ 9.500,-€ 10.500,-
Flanders€ 7.500,- € 9.000,- € 10.000,-
Wallonia€ 2.750,-€ 5.500,-€ 7.500
professional partner de Loonwerker

Click on a logo below and go to our other sectors: