Which channel do you want to use to reach contractors?

You have determined your target group and want to reach the Dutch and/or Belgian contractors. Do you already know if you want to reach your target group online or offline? Via the 4 blocks below, a choice can easily be made for the channel of your choice! If you do not have a preference yet, scroll down.

Trade journal de Loonwerker The Netherlands and Belgium and Entreprise Agricole

Trade journal de Loonwerker appears eleven times a year and covers professional technology, user experiences and the vision of manufacturers and colleagues in recurring sections such as “Machine in the spotlight”, “Through the eyes of”, “Première” and “Contractor in the picture”.

Trade journal De Loonwerker - the trade magazine for the real contractor
Loonwerker Card

JOURNAL

DE LOONWERKER

(NL)

2.750

Print runs

JOURNAL

DE LOONWERKER

(BE)

2.750

Print runs

JOURNAL

ENTREPRISE AGRICOLE

(BE)

2.200

Print runs

Publication dates of de Loonwerker Netherlands and Belgium

Publication DateThemes and Trade ShowsDelivery Date
16-02-2024Technology and Innovation
26-01-2024
15-03-2024Tires 23-02-2024
12-04-2024Sowing, Planting and Fertilizing 22-03-2024
10-05-2024Earthmoving 19-04-2024
14-06-2024Spraying and weeding technology 24-05-2024
12-07-2024Parcel, Verge and Ditch Maintenance
Foire de Libramont (26 to 29 Jul.)
21-06-2024
06-09-2024Harvest
AgroTechniek Holland & GroenTechniek Holland (11 to 14 Sep.)
16-08-2024
11-10-2024Forestry and Landscaping
20-09-2024
08-11-2024New Equipment18-10-2024
13-12-2024Maintenance
22-11-2024

Publication dates Entreprise Agricole Wallonia

Publicaion DateThemes and Trade ShowsDelivery Date
26-01-2024Technology and Innovation05-01-2024
08-03-2024Safety and Technology
Including Terra section
16-02-2024
12-04-2024Sowing, Planting and Fertilizing22-03-2024
31-05-2024Spraying and weeding technology
Including Terra section
10-05-2024
19-07-2024Hay and Forage Harvesting28-06-2024
30-08-2024Harvest
Including Terra section
09-08-2024
18-10-2024New Equipment
SIMA Paris (24 to 26 Nov.)
28-09-2024
06-12-2024Maintenance
Including Terra section
15-11-2024

Rates trade journal de Loonwerker Netherlands and Belgium

FormatNetherlands + FlandersFlanders + WalloniaNetherlands + Flanders + Wallonia
1/1 page€ 3.000,-€ 3.000,-€ 3.950,-
1/2 page€ 1.710,-€ 1.710,-€ 2.250,-
1/3 page€ 1.200,-€ 1.200,-€ 1.575,-
1/4 page€ 895,-€ 895,-€ 1.175,-
1/6 page€ 655,-€ 655,-€ 860,-
1/8 page€ 570,-€ 570,-€ 750,-
1/12 page€ 480,-€ 480,-€ 630,-
Inside cover€ 3.440,-€ 3.440,-€ 4.525,-
Back cover€ 3.600,-€ 3.600,-€ 4.725,-
1/1 advertorial4€ 2.240,-€ 2.240,-€ 2.950,-
2/1 advertorial spread4 € 3.360,- € 3.360,-€ 4.400,-
LeafletOn requestOn requestOn request

Prefer only the Netherlands or Belgium?

FormatNetherlandsFlandersWallonia
1/1 page€ 1.875,-€ 1.875,-€ 1.875,-
1/2 page€ 1.070,-€ 1.070,-€ 1.070,-
1/3 page€ 750,-€ 750,-€ 750,-
1/4 page€ 560,-€ 560,-€ 560,-
1/6 page€ 410,-€ 410,-€ 410,-
1/8 page€ 355,-€ 355,-€ 355,-
1/12 page€ 300,-€ 300,-€ 300,-
Inner cover€ 2.150,-€ 2.150,-€ 2.150,-
Rear cover€ 2.250,-€ 2.250,-€ 2.250,-
1/1 advertorial4€ 1.400,-€ 1.400,-€ 1.400,-
2/1 advertorial spread4 € 2.100,- € 2.100,- € 2.100,-
LeafletOn requestOn requestOn request

Website the Contractor I Entreprise Agricole

On deloonwerker.nl we post daily press releases, photo reports, product news and promotional actions to provide the contractor with up-to-date news and developments within the sector. Check out all online promotion options below.

deLoonwerker.nl

5.100

PAGE VIEWS PER WEEK

2.380

USERS PER WEEK

deLoonwerker.be

2.550

PAGE VIEWS PER WEEK

1.070

USERS PER WEEK

Entrepriseagricole.be

1.000

PAGE VIEWS PER WEEK

560

USERS PER WEEK

DELIVERY SPECIFICATIONS AND RATES WEBSITE DE LOONWERKER NETHERLANDS AND BELGIUM

DescriptionNetherlandsFlandersWalloniaNetherlands + Flanders + Wallonia
A) Leaderboard€ 265,-€ 185,-€ 80,-€ 375,-
B) Rectangle banner€ 185,- € 130,- € 55,-€ 260,-
C) Half page banner (desktop) + rectangle banner (mobile)€ 250,-€ 175,-€ 75,-€ 350,-
D) Sponsored content€ 335,-€ 235,-€ 100,-€ 470,-
E) Floor-ad (desktop) + Interscroller (mobile)€ 290,-€ 200,-€ 90,-€ 405,-
Leaderboard XL€ 360,-€ 250,-€ 110,-€ 505,-
Site takeover€ 665,-€ 465,-€ 200,-€ 930,-

Newsletter de Loonwerker Netherlands and Belgium

For De Loonwerker we send a newsletter every week called Loonwerk& MechanisatieActueel. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.

NEWSLETTER

DE LOONWERKER

(NL)

9.500

Receivers

34%

Opening ratio

Wednesday

Shipping time

NEWSLETTER

DE LOONWERKER

(BE)

2.600

Receivers

37%

Opening ratio

Wednesday

Shipping time

NEWSLETTER

ENTREPRISE AGRICOLE

(BE)

600

Receivers

28%

Opening ratio

Wednesday

Shipping time

newsletter stats

DELIVERY SPECIFICATIONS AND RATES NEWSLETTER DE LOONWERKER NETHERLANDS AND BELGIUM

DescriptionNetherlandsFlandersWalloniaNetherlands + Belgium
A) Advertorial (website,
newsletter and social media)
€ 395,-€ 300,-€ 85,-€ 545,-
Advertorial (with a reply form, newsletter and social media)€ 445,-€ 340,-€ 100,-€ 620,-
Advertorial with external link€ 335,-€ 250,-€ 75,-€ 460,-
B) Banner newsletter€ 280,-€ 210,-€ 65,-€ 385,-
Partner mailingOn requestOn requestOn requestOn request

Social Media de Loonwerker The Netherlands and Belgium

The contractors can also be reached via Facebook and Twitter. De Loonwerker and Entreprise Agricole have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

DE LOONWERKER (NL)

9.600

Likes

FACEBOOK

DE LOONWERKER MAGAZINE (BE)

23.000

Likes

FACEBOOK

ENTREPRISE AGRICOLE (B)

2.400

Likes

Twitter

DE LOONWERKER (NL)

2.300

Followers

TWITTER

DE LOONWERKER MAGAZINE (BE)

1.100

Followers

INSTAGRAM

DE LOONWERKER

14.000

Followers

LINKEDIN

DE LOONWERKER

1.100

Followers

YOUTUBE

DE LOONWERKER

500

Followers

Social MediaNetherlandsFlandersWalloniaNetherlands + Flanders + Wallonia
Standard timeline placement€ 140,-€ 140,-€ 50,-€ 230,-
Campaign management advertisement€ 200,- € 200,- € 200,-€ 420
Targeting interests, email addresses or PixelOn requestOn requestOn requestOn request

SPECIALIST PARTNER DE LOONWERKER THE NETHERLANDS AND BELGIUM

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Partner Pack RatesOnlineMultimediaComplete
Netherlands€ 7.500,-€ 9.000,-€ 10.500,-
Flanders€ 7.500,- € 9.000,- € 10.500,-
Wallonia€ 2.750,-€ 5.500,-€ 7.500
professional partner de Loonwerker

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