Which channel do you want to use? Make your choice here!

You have determined your target group and want to reach the Dutch and/or Belgian contractors. Do you already know if you want to reach your target group online or offline? Via the 4 blocks below you can easily choose the channel of your choice! If you do not have a preference yet, scroll down.

website

(NL and BE)

newsletter

(NL and BE)

SOCIAL MEDIA

(NL and BE)

Vakblad de Loonwerker (NL/BE) and Entreprise Agricole

Vakblad de Loonwerker appears eleven times a year and covers professional technology, user experiences and the vision of manufacturers and colleagues in recurring sections such as “Machine in the spotlight”, “Through the eyes of”, “Première” and “Contractor in the picture”.

trade magazine De Loonwerker
Contractor Card

JOURNAL

DE LOONWERKER

(NL)

3.550

receivers

1,120 contractors l 725 arable farmers > (65HA) l
895 LMB & importers l 210 dairy farmers ( > 125MK) l 600 periphery

JOURNAL

DE LOONWERKER

(BE)

3.040

receivers

JOURNAL

ENTREPRISE AGRICOLE

(BE)

4.070

receivers

Rates Vakblad deLoonwerker (NL/BE)

Size (mm)NetherlandsFlandersNetherlands + Flanders
1/1 (220 x 297)€ 1.875,-€ 1.875,-€ 2.625,-
1/2 (90 x 262) or (184 x 128)€ 995,-€ 995,-€ 1.393,-
1/3 (58 x 262) or (184 x 84)€ 745,-€ 745,-€ 1.043,-
1/4 (90 x 128) or (43 x 262) or (184 x 61)€ 559,-€ 559,-€782.60
1/6 (58 x 128) or (121 x 61)€ 420,-€ 420,-€ 588,-
1/8 (58 x 61)€ 315,-€ 315,-€ 441,-
Inner cover (220 x 297)€ 1.975,-€ 1.975,-€ 2.765,-
Rear cover (220 x 297)€ 2.065,-€ 2.065,-€ 2.891,-
Advertorial 1/1€ 1.250,-€ 1.250,-€ 1.750,-
Advertorial 1/2€ 1.945,-€ 1.945,-€ 2.723,-
Ad P&O€ 1.125,-€ 1.125,-€1,575
AttachOn requestOn requestOn request

Rates Vakblad Entreprise Agricole

Size (mm)WalloniaBelgiumBenelux
1/1 (220 x 297)€ 2.280,-€ 2.900,-€ 3.600,-
1/2 (90 x 262) or (184 x 128)€ 1.365,-€ 1.720,-€ 2.140,-
1/3 (58 x 262) or (184 x 84)€ 875,-€ 1.130,-€ 1.425,-
1/4 (90 x 128) or (43 x 262) or (184 x 61)€ 680,-€ 870,-€ 1.080,-
1/6 (58 x 128) or (121 x 61)€ 485,-€ 620,-€ 770,-
1/8 (58 x 61)€ 350,-€ 430,-€ 520,-
Inner cover (220 x 297)€ 2.530,-€ 3.270,-€ 4.080,-
Rear cover (220 x 297)€ 2.620,-€ 3.390,-€ 4.250,-
Advertorial 1/1€ 1.710,-€ 2.170,-€ 2.700,-
Advertorial 1/2€ 3.190,-€ 4.050,-€ 5.030,-
AttachOn requestOn requestOn request

Appearance dates deLoonwerker (NL/BE)

Release date1Focus & Exhibition Dates2Delivery deadline
22-01-2021fertilization
Agriculture Trade Fair Groningen
24-12-2020
19-02-2021Soil & Fertility 29-01-2021
19-03-2021sow 01-03-2021
23-04-2021Weed control & crop protection 06-04-2021
21-05-2021Roughage extraction 03-05-2021
18-06-2021Smart Farming
TKD Almere
31-05-2021
16-07-2021* (Only in Belgium)Foire de Libramont28-06-2021* (Only in Belgium)
20-08-2021Harvesting technique
Potato Europe Lelystad
02-08-2021
10-09-2021Corn harvest
Tools days Oudenaarde | MatExpo Kortrijk
23-08-2021
08-10-2021Earthmoving, roadside maintenance and forestry20-09-2021
05-11-2021Agritechnica
Agritechnica Hannover | Agricultural fair Leeuwarden |
AgroTechnics Assen
18-10-2021
17-12-2021maintenance
Agribex Brussels
29-11-2021

Appearance dates Entreprise Agricole

Release date1Exhibition dates2Delivery deadline
29-01-202108-01-2021
26-02-202105-02-2021
30-03-202105-03-2021
30-04-202109-04-2021
29-05-202107-05-2021
25-06-202104-06-2021
23-07-2021Foire de Libramont02-07-2021
17-09-202127-08-2021
15-10-202124-09-2021
12-11-2021Agritechnica Hanover22-10-2021

Website deLoonwerker I Entreprise Agricole

On Deloonwerker.nl we post daily press releases, photo reports, product news and promotional actions to provide the contractor with up-to-date news and developments within the sector. Check out all online promotion options below.

On Deloonwerker.nl

35.856

PAGE VIEWS BY MONTH

17.679

USERS PER MONTH

01:17

AVERAGE TIME ON PAGE

On Deloonwerker.be

28.535

PAGE VIEWS BY MONTH

15.547

USERS PER MONTH

01:40

AVERAGE TIME ON PAGE

On Entrepriseagricole.be

2.835

PAGE VIEWS BY MONTH

1.632

USERS PER MONTH

01:02

AVERAGE TIME ON PAGE

DELIVERY SPECIFICATIONS AND RATES (NL)

website:SpecificationsCPM themePrice/week
1) Leaderboard728 x 90 / 320 x 100 pixels (JPG/GIF)€ 45,-€ 250,-
2) Desktop CTA right next to article
on mobile under article
€ 40,- € 200,-
3) Desktop extended banner300 x 600 pixels (JPG/GIF)€ 45,-€ 235,-
4) Banner300 x 250 pixels (JPG/GIF)€ 40,-€ 175,-
5) Sponsored content € 45,-€ 225,-
Response page incl. advertorial€ 150,-
Site takeoverPrice on requestPrice on requestPrice on request
Floor-adPrice on requestPrice on requestPrice on request
Leaderboard XLPrice on requestPrice on requestPrice on request

Advertorial guideline website

title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
text: minus. 250 words incl. left

Newsletter de Loonwerker (NL&BE)

Once every two weeks we send a newsletter called Loonwerk&MechanisatieActueel for De Loonwerker. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.

newsletter

DE LOONWERKER

(NL)

11.505

receivers

33,8%

Opening ratio

Wednesday

Shipping time

newsletter

DE LOONWERKER

(BE)

1.962

receivers

38,4%

Opening ratio

Wednesday

Shipping time

newsletter

ENTREPRISE AGRICOLE

(BE)

259

receivers

35,1%

Opening ratio

Wednesday

Shipping time

newsletter stats

Specifications and rates deLoonwerker and Entreprise Agricole

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website,
newsletter and social media)
€ 350,-€ 1.050,-
Advertorial with external link€ 300,-€ 900,-
2) Super banner€ 250,-€ 750,-

Specifications and rates deLoonwerker and Entreprise Agricole

E-newsletterPlacement 1xPlacement 4x
1) Advertorial (website,
newsletter and social media)
€ 350,-€ 1.050,-
Advertorial with external link€ 300,-€ 900,-
2) Super banner€ 250,-€ 750,-

Advertorial guideline newsletter

title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces

Technical specifications banners e-newsletter

Superbanner e-newsletter: 468×250 pixels (JPG)

Social Media deLoonwerker and deLoonwerker Magazine (NL&BE)

The contractors can also be reached via Facebook and Twitter. deLoonwerker and Entreprise Agricole have their own social media channels that are used to spread news, but also to promote.

FACEBOOK

THE CONTRACTOR (NL)

8.483

Likes

FACEBOOK

THE CONTRACTOR MAGAZINE (BE)

21.500

Likes

FACEBOOK

ENTREPRISE AGRICOLE (B)

2.100

Likes

Twitter

THE CONTRACTOR (NL)

2.200

Followers

Twitter

THE CONTRACTOR MAGAZINE (BE)

1.150

Followers

Twitter

ENTREPRISE AGRICOLE (B)

175

Followers

INSTAGRAM

THE CONTRACTOR

11.000

Followers

Social MediaPrice 1xPrice 4x
Default placement on timeline€ 150,-€ 450,-
Campaign management Facebook &Instagram€ 250,-
Targeting interestsOn requestOn request
Targeting email addresses target groupOn requestOn request
Targeting Facebook PixelOn requestOn request

NEW IN 2020

THEME PAGES

Prosu Media Producties starts with various theme pages in the trade journals and on the websites. It is possible to join as a partner and conclude a multimedia package around your chosen theme at an attractive price. This positions the company as the specialist around the theme and also builds brand & brand awareness.

Click here for more information about our new theme pages

TRADE PARTNER PAGES

Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.

Click here for more information about our specialist pages

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