You have determined your target group and want to reach the Dutch and/or Belgian contractors. Do you already know if you want to reach your target group online or offline? Via the 4 blocks below, a choice can easily be made for the channel of your choice! If you do not have a preference yet, scroll down.
Trade journal de Loonwerker The Netherlands and Belgium and Entreprise Agricole
Trade journal de Loonwerker appears eleven times a year and covers professional technology, user experiences and the vision of manufacturers and colleagues in recurring sections such as “Machine in the spotlight”, “Through the eyes of”, “Première” and “Contractor in the picture”.
JOURNAL
DE LOONWERKER
(NL)
2.750
Print runs
1,120 contractors l 725 arable farmers (>65HA) l
895 LMB & importers l 210 dairy farmers (>125MK) l 600 periphery
JOURNAL
DE LOONWERKER
(BE)
2.750
Print runs
JOURNAL
ENTREPRISE AGRICOLE
(BE)
2.500
Print runs
Rates trade journal de Loonwerker Netherlands and Belgium
| Size (mm) | The Netherlands + Flanders | Belgium (Flanders + Wallonia) | Netherlands + Belgium Combination |
|---|---|---|---|
| 1/1 (220 x 297) | € 3.000,- | € 3.000,- | € 3.950,- |
| 1/2 page (92.5 x 268 or 190 x 132) | € 1.710,- | € 1.710,- | € 2.250,- |
| 1/3 page (60 x 268 or 190 x 86) | € 1.200,- | € 1.200,- | € 1.575,- |
| 1/4 page (92.5 x 132 or 190 x 63.5) | € 895,- | € 895,- | € 1.175,- |
| 1/6 page (58 x 132 or 125 x 63,5) | € 655,- | € 655,- | € 860,- |
| 1/8 page (92,5 x 63,5) | € 570,- | € 570,- | € 750,- |
| 1/12 page (60 x 63,5) | € 480,- | € 480,- | € 630,- |
| Inner cover (220 x 297) | € 3.440,- | € 3.440,- | € 4.525,- |
| Rear cover (220 x 297) | € 3.600,- | € 3.600,- | € 4.725,- |
| Advertorial excl. text production 1/1 (190 x 268) | € 2.240,- | € 2.240,- | € 2.950,- |
| Advertorial spread excl. text production 2/1 (440 x 297) | € 3.360,- | € 3.360,- | € 4.400,- |
| Insert | On request | On request | On request |
Prefer only the Netherlands or Belgium?
| Size (mm) | Netherlands | Flanders | Wallonia |
|---|---|---|---|
| 1/1 (220 x 297) | € 1.875,- | € 1.875,- | € 1.875,- |
| 1/2 page (92.5 x 268 or 190 x 132) | € 1.070,- | € 1.070,- | € 1.070,- |
| 1/3 page (60 x 268 or 190 x 86) | € 750,- | € 750,- | € 750,- |
| 1/4 page (92.5 x 132 or 190 x 63.5) | € 560,- | € 560,- | € 560,- |
| 1/6 page (58 x 132 or 125 x 63,5) | € 410,- | € 410,- | € 410,- |
| 1/8 page (92,5 x 63,5) | € 355,- | € 355,- | € 355,- |
| 1/12 page (60 x 63,5) | € 300,- | € 300,- | € 300,- |
| Inner cover (220 x 297) | € 2.150,- | € 2.150,- | € 2.150,- |
| Rear cover (220 x 297) | € 2.250,- | € 2.250,- | € 2.250,- |
| Advertorial excl. text production 1/1 (190 x 268) | € 1.400,- | € 1.400,- | € 1.400,- |
| Advertorial spread excl. text production 2/1 (440 x 297) | € 2.100,- | € 2.100,- | € 2.100,- |
| Insert | On request | On request | On request |
Publication dates of de Loonwerker Netherlands and Belgium
| Release date | Topics and fairs | Delivery date |
|---|---|---|
| 13-01-2023 | Tyres and bottom | 16-12-2022 |
| 17-02-2023 | Forestry | 20-01-2023 |
| 17-03-2023 | Fertilize | 24-02-2023 |
| 14-04-2023 | sow | 24-03-2023 |
| 12-05-2023 | Roughage extraction/Green maintenance | 21-04-2023 |
| 09-06-2023 | Earthmoving TKD | 19-05-2023 |
| 07-07-2023 | Weed control and crop protection | 16-06-2023 |
| 15-09-2023 | Harvest/Shovels | 25-08-2023 |
| 13-10-2023 | Tillage/Excavation/strong> | 22-09-2023 |
| 03-11-2023 | New equipment Agritechnia (12 to 18 Nov.) | 13-10-2023 |
| 01-12-2023 | maintenance Agribex Brussel (6 to 10 dec.) | 10-11-2023 |
Publication dates Entreprise Agricole Wallonia
| Release date | Topics and fairs | Delivery date |
|---|---|---|
| 27-01-2023 | Tyres and bottom | 06-01-2023 |
| 10-03-2023 | Forestry | 17-02-2023 |
| 28-04-2023 | sow | 07-04-2023 |
| 16-06-2023 | Roughage extraction | 26-05-2023 |
| 24-07-2023 | Weed control and crop protection | 30-06-2023 |
| 22-09-2023 | Harvest | 01-09-2023 |
| 27-10-2023 | Tillage Agritechnia (12 to 18 Nov.) | 06-10-2023 |
| 01-12-2023 | New material Agribex Brussel (6 to 10 dec.) | 10-11-2023 |
Website the Contractor I Entreprise Agricole
On deloonwerker.nl we post daily press releases, photo reports, product news and promotional actions to provide the contractor with up-to-date news and developments within the sector. Check out all online promotion options below.
deLoonwerker.nl
6.515
PAGE VIEWS PER WEEK
3.851
USERS PER WEEK
deLoonwerker.be
2.707
PAGE VIEWS PER WEEK
1.380
USERS PER WEEK
Entrepriseagricole.be
1.005
PAGE VIEWS PER WEEK
631
USERS PER WEEK
DELIVERY SPECIFICATIONS AND RATES WEBSITE DE LOONWERKER NETHERLANDS AND BELGIUM
| Description website/price per week | Specifications | Netherlands | Belgium | Netherlands + Belgium Combination |
|---|---|---|---|---|
| A) Leaderboard | 728 x 90 pixels (desktop) / 320 x 100 pixels (mobile) (JPG/GIF) | € 265,- | € 265,- | € 375,- |
| B) Rectangle banner | 300 x 250 pixels (desktop) / 300 x 250 pixels (mobile) (JPG/GIF) | € 185,- | € 185,- | € 260,- |
| C) Half page banner (desktop) + rectangle banner (mobile) | 300 x 600 pixels (desktop) + 300 x 250 pixels (mobile) (JPG/GIF) | € 250,- | € 250,- | € 350,- |
| D) Sponsored content | 1000 x 666 pixels (desktop) / 1000 x 666 pixels (mobile) (JPG) Title: 30 characters* Teaser: 100 characters* Button: 20 characters* Landing page URL *Incl. Spaces | € 335,- | € 335,- | € 470,- |
| E) NEW: Floor-ad (desktop) + Interscroller (mobile) | Floor-ad: 1600 x 90 pixels (folded) / 1600 x 250 pixels (unfolded) (desktop) Interscroller: 1000 x 400 pixels (mobile) (JPG/GIF) | € 290,- | € 290,- | € 405,- |
| Leaderboard XL | 970 x 90 pixels (JPG/GIF) | € 360,- | € 360,- | € 505,- |
| Site takeover | 160 x 600 pixels / 970 x 250 pixels (desktop) (JPG/GIF) 320 x 100 pixels / 300 250 pixels (mobile) (JPG/GIF) | € 665,- | € 665,- | € 930,- |
Advertorial guideline website
Title: Max. 60 characters incl. Spaces
Main image: 1000×666 pixels (ratio 3:2, JPG)
If photo reportage: At least 6 images (1000×666 pixels, JPG) + caption
If video reportage: Youtube URL or MP4 video
Text: Minimal 250 words incl. left
Newsletter de Loonwerker Netherlands and Belgium
For De Loonwerker we send a newsletter every week called Loonwerk& MechanisatieActueel. This newsletter will be sent on Wednesday. Due to the link with the National Agricultural Database, we have a very extensive naw and e-mail file of agricultural Netherlands. Check out all the possibilities below.
NEWSLETTER
DE LOONWERKER
(NL)
9.591
Receivers
33,5%
Opening ratio
Wednesday
Shipping time
NEWSLETTER
DE LOONWERKER
(BE)
2.827
Receivers
36,0%
Opening ratio
Wednesday
Shipping time
NEWSLETTER
ENTREPRISE AGRICOLE
(BE)
582
Receivers
29,9%
Opening ratio
Wednesday
Shipping time
DELIVERY SPECIFICATIONS AND RATES NEWSLETTER DE LOONWERKER NETHERLANDS AND BELGIUM
| Definition | Netherlands | Belgium | Netherlands + Belgium |
|---|---|---|---|
| A) Advertorial (website, newsletter and social media) | € 395,- | € 375,- | € 540,- |
| Advertorial (website with response form, newsletter and social media) | € 445,- | € 425,- | € 610,- |
| Advertorial with external link | € 335,- | € 320,- | € 460,- |
| B) Banner newsletter | € 280,- | € 265,- | € 385,- |
Advertorial guideline newsletter
Title: Max. 60 characters incl. Spaces
Image: 241×160 pixels max. 100kb (JPG)
Text: Max. 35 words/255 characters Incl. Spaces
DE LOONWERKER (NL)
9.154
Likes
DE LOONWERKER MAGAZINE (BE)
22.695
Likes
ENTREPRISE AGRICOLE (B)
2.395
Likes
DE LOONWERKER (NL)
2.249
Followers
DE LOONWERKER MAGAZINE (BE)
1.119
Followers
DE LOONWERKER
13.853
Followers
DE LOONWERKER
805
Followers
YOUTUBE
DE LOONWERKER
378
Followers
| Social Media | Netherlands | Belgium | Netherlands + Belgium Combination |
|---|---|---|---|
| Default placement on timeline | € 160,- | € 160,- | € 225,- |
| Campaign management advertisement | € 290,- | € 290,- | € 405,- |
| Targeting interests | On request | On request | On request |
| Targeting email addresses target group | On request | On request | On request |
| Targeting Facebook Pixel | On request | On request | On request |
Is sharing knowledge one of your communication strategies to promote your product(s) or service or increase your brand awareness and image? Then a professional partner page is a good addition to your marketing plan. With a professional partner page, you can benefit from our large multimedia sector-specific reach for a year.
| Rates partner packages | Online | Multimediaal | Complete |
|---|---|---|---|
| Netherlands | € 7.500,- | € 9.500,- | € 10.500,- |
| Flanders | € 7.500,- | € 9.000,- | € 10.000,- |
| Wallonia | € 2.750,- | € 5.500,- | € 7.500 |
Click on a logo below and go to our other sectors:
Social Media de Loonwerker The Netherlands and Belgium
The contractors can also be reached via Facebook and Twitter. De Loonwerker and Entreprise Agricole have their own social media channels that are used to spread news, but also to promote.